Despite strong consensus about the basic features that make someone look objectively attractive, contextual variation may modulate subjective assessments. Here, we investigate how social group membership provides such a context, comparing attractiveness judgments between lesbian, gay, and bisexual (LGB) versus straight perceivers, and examining how these attractiveness judgments relate to beliefs about the target person's sexual orientation. We indeed find that perceivers rate targets as more attractive when they believe the target's sexual majority/minority status matches their own (Study 1). This association differs according to context, however: Although straight and LGB perceivers evaluate the components of facial attractiveness similarly (Study 2), straight men use attractiveness as a cue to sexual orientation (i.e., deeming unattractive women lesbians; Study 3) whereas LGB perceivers use sexual orientation as a cue to attractiveness (e.g., gay men rate men they believe are gay as more attractive than men they believe are straight; Studies 4 and 5). Thus, LGB identity seems to create a context in which sexual minority perceivers learn to attend to information about sexual diversity that straight perceivers may ignore. These findings highlight how group membership provides a lens for social perception, specifically pointing to how the contextual mindset of partner selection may transmute otherwise objective judgments, such as facial attractiveness.
Public Significance StatementThese studies show that a person's social group memberships create a context that shapes how they perceive and evaluate others. Specifically, people appraise others' attractiveness and sexual orientation differently depending on their own gender and sexual orientation: Lesbian, gay, and bisexual people tend to think that gay people look more attractive; whereas, straight men tend to think that unattractive women are more likely to be lesbians. These findings highlight how cognitive processes can color basic perception such that even judgments with high cross-cultural consensus and objectively relevant features (i.e., facial attractiveness) are susceptible to meaningful variation.