“…The last two decades have generated an abundance of research on the application to human cognition of formalisms first used to model situations of ambiguity and contextuality in quantum mechanics (Khrennikov, 2010 ; Busemeyer and Bruza, 2012 ; Wang et al, 2013 ; Asano et al, 2015 ). Many different psychological phenomena have been studied, including the combination of words and concepts (Gabora and Aerts, 2002 ; Aerts and Gabora, 2005a , b ; Aerts, 2009 ; Bruza et al, 2009 , 2015 ), similarity and memory (Nelson et al, 2013 ; Pothos et al, 2013 ), information retrieval (Van Rijsbergen, 2004 ; Melucci, 2008 ), decision making and probability judgement errors (Aerts and Aerts, 1994 ; Busemeyer et al, 2006 , 2011 ; Mogiliansky et al, 2009 ; Yukalov and Sornette, 2009 ; Moreira et al, 2020 ; Sozzo, 2021 ), financial asset trading (Khrennikova and Haven, 2021 ), vision (Atmanspacher et al, 2004 ; Atmanspacher and Filk, 2013 ; Arguëlles and Sozzo, 2020 ), sensation–perception (Khrennikov, 2015 ), language and text perception (Aerts and Beltran, 2020 ; Surov et al, 2021 ), social science (Haven and Khrennikov, 2013 ; Kitto and Boschetti, 2013 ), cultural evolution (Gabora, 2001 ; Gabora and Aerts, 2009 ), creativity (Gabora and Kitto, 2013b ; Gabora and Carbert, 2015 ; Gabora, 2017 ), tonal attraction (Beim Graben and Blutner, 2019 ), and even humor (Gabora and Kitto, 2017 ). There have also been advances of a more fundamental nature into the quantum-type structure of human cognition, and findings that cognitive processes exhibit signature features of quantum structure such as superposition, entanglement, and interference (Aerts, 2009 ; Busemeyer and Bruza, 2012 ; Aerts et al, 2016 ; Surov et al, 2019 ; Ishwarya and Cherukuri, 2020 ).…”