How promoting a family firm image affects customer perception in the age of social media

Zanon, Johanna; Scholl-Grissemann, Ursula; Kallmuenzer, Andreas; Kleinhansl, Nikolas; Peters, Mike

doi:10.1016/j.jfbs.2019.01.007

Cited by 67 publications

(73 citation statements)

References 80 publications

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“…Andersson et al (2005, p. 523) underlined that the "content of the firm's individual relationships is one important aspect of embeddedness." Thereby, embeddedness also relates to characteristics such as trust (Steier 2001) and improved customer relationships (Zanon et al 2019). In this context, previous research highlighted several advantages of strong regional ties, such as it ensures more straightforward and cheaper entering into cooperation by securing trust and incorporating social values (Czernek 2014).…”

Section: The Role Of Embeddedness For Entrepreneurial Ecosystemsmentioning

confidence: 98%

“…Social embeddedness is an important aspect for cooperation and innovation (Czernek-Marszałek 2020;Jack and Anderson 2002) and thus, exploring "linkages between enterprises […] rather than the business units themselves" (Strobl and Peters 2013, p.78) is not new to entrepreneurship studies in H&T. However, research in the context of family entrepreneurs also highlighted several areas of conflict resulting from embeddedness (Li et al 2013). While some conflicts result from external forces such as customers' demand for sustainability and authenticity (Zanon et al 2019), others are related to entrepreneurs' embeddedness (Dahl and Sorenson 2012).…”

Section: The Role Of Embeddedness For Entrepreneurial Ecosystemsmentioning

confidence: 99%

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Regional entrepreneurial ecosystems: how family firm embeddedness triggers ecosystem development

et al. 2021

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Regional business development is driven by family firms, which are generally deeply embedded in their region, particularly in rural areas. This study explores how family entrepreneurs’ embeddedness drives an entrepreneurial ecosystem as a regional context for innovation. For this purpose, the study brings together entrepreneurship research on embeddedness and on ecosystems, and develops the entrepreneurial ecosystem embeddedness framework to better understand the connection of entrepreneurs to their local environment along three dimensions. Analyzing qualitative interviews from the hospitality context with a pattern matching approach, we highlight the role of family entrepreneurs’ (1) horizontal embeddedness in the economic and socio-political environment, their (2) vertical embeddedness in industry regimes, in particular the family, and their (3) spatial embeddedness in the region for value creation. Thereby we contribute to a differentiated understanding of how embeddedness as a social fabric relates to entrepreneurial ecosystems. The propositions of this study recommend raising awareness for managing entrepreneurs’ embeddedness along these three dimensions since unilateral engagement and a lack of coordinated embeddedness can restrict value creation.

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Section: The Role Of Embeddedness For Entrepreneurial Ecosystemsmentioning

confidence: 98%

Section: The Role Of Embeddedness For Entrepreneurial Ecosystemsmentioning

confidence: 99%

Regional entrepreneurial ecosystems: how family firm embeddedness triggers ecosystem development

et al. 2021

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“…Customers generally tend to trust more and thus prefer buying from a family firm (Beck & Kenning, 2015), which is one reason why it might be a promising strategy to brand the family attribute (Astrachan Binz & Botero, 2017). In family firms, social customer-firm interactions, or host-guest interactions in the hospitality industry, have shown to be more intense and F o r P e e r R e v i e w characterized by enduring social interaction and exchange (Zanon et al, 2019). Through direct communication of FFI, closer and more trustful relationships between hosts and guests can emerge, benefitting both parties (Presas et al, 2014) and indicating that in the hospitality industry interaction and relationships particularly occur, as people on holidays are often more open to meet others, interested to build interpersonal relationships and share experiences, and thus to co-create value.…”

Section: Family Firm Image (Ffi)mentioning

confidence: 99%

The role of family firm image perception in host-guest value co-creation of hospitality firms

Kallmuenzer

Peters

Buhalis

2019

Current Issues in Tourism

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Customers value the services and products of family firms. Especially the rural hospitality industry is dominated by family firms and shaped by high-contact services, where hosts and guests co-create value. Hypothesizing that behavioural and relational qualities of family firms are a central source for value co-creation and that a perceived family firm image (FFI) affects guests in co-creating value, this study investigates the effect of three relevant principles (trust, relationship commitment, social interaction ties) on value co-creation under the influence of FFI perception. The model is tested on a sample of 331 guests of Austrian rural hospitality firms. Findings show that relationship commitment and social interaction ties influence value co-creation, and a perceived FFI in particular strengthens the effect of social interaction ties on value cocreation. Implications suggest installing facilitators of value co-creation, enhancing the FFI via social capital and further investigating the customer perception of family firms in the rural hospitality industry and beyond.

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“…Buyers associate better relational qualities with FBs compared to non-FB counterparts and consequently prefer goods offered by the former (Binz et al, 2013). Zanon et al (2019) noticed the positive impact of consumer awareness of FBs on their actions, including purchase. FBs imprint their values and beliefs into the essence of their firms.…”

Section: Literature Reviewmentioning

confidence: 99%

Building aware and unaware consumers’ trust towards family business: Evidence from Poland

Nikodemska‐Wołowik¹,

Bednarz²,

Wach³

et al. 2020

EBER

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The objective of the article is to examine what attributes are assigned to family firms by consumers familiar and not familiar with family business in the context of trust-building and purchase intention. Research Design & Methods:A nationwide quantitative survey on a statistically representative random-cluster sample of 1 091 consumers was conducted in 2018, based on the fundamentals of pre-survey qualitative research. Findings: This study proves a low level of consumers' familiarity with family firms and indicates attributes assigned to family firms by two segments of buyers. The findings show for which segments the concept of endorsed identity could be influential in the purchasing process, and for which might it be a subordinate stimulus when compared to consumers' trust. Implications & Recommendations: Although a family firm's origin can serve as a cue to purchase, there is a challenge in educating the audience regarding the low level of consumers' knowledge of family businesses. A legal construct provided in this study may reinforce trust towards family firms accompanied with purchase. Contribution & Value Added: This study is based on a representative large sample of consumers, additionally divided into two portrayed segments. It proposes a process of how a family business identity may be endorsed. The proposed legal construct is a novelty in the market and has not been investigated in other scientific research.

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How promoting a family firm image affects customer perception in the age of social media

Cited by 67 publications

References 80 publications

Regional entrepreneurial ecosystems: how family firm embeddedness triggers ecosystem development

Regional entrepreneurial ecosystems: how family firm embeddedness triggers ecosystem development

The role of family firm image perception in host-guest value co-creation of hospitality firms

Building aware and unaware consumers’ trust towards family business: Evidence from Poland

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