How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences

Goodrich, Kendall; Mooij, Marieke de

doi:10.1080/13527266.2013.797773

Cited by 211 publications

(172 citation statements)

References 11 publications

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“…The results of the current study are comparable with the results of other studies that have found that individuals from countries high on uncertainty avoidance spent more time searching for travel information online (Quintal et al 2010;Jordan et al 2013). Moreover, in collectivist cultures, such as Portugal, group values and the opinions of others are considered to be more important Goodrich and De Mooij 2014). Michopoulou and Moisa (2016) pointed out that China's high contribution and engagement on social media was the reflection of being a collectivist culture.…”

Section: Resultssupporting

confidence: 82%

“…Portugal also has more feminism values which have been found to be positively correlated with opinion seeking (Pornpitakpan 2004). In high power distance cultures, such as Portugal, trustworthiness and the opinions of others are more important (Goodrich and De Mooij 2014) and there is a tendency for higher opinion seeking (Pornpitakpan 2004). Thus, based on the findings of these studies, the cultural dimensions of uncertainty avoidance, collectivism, feminism and power distance may explain why Portugal has higher levels of social media consumption for travel purposes.…”

Section: Resultsmentioning

confidence: 84%

“…Indeed, individuals from a collectivist culture are more likely to use the Internet as mean of social communication as opposed to individuals from as individualist culture who tend to be more prone to informational benefits (Chau et al 2002;Chu and Choi 2011;Ayeh et al 2016). Moreover, in collectivist cultures, group values and the opinions of others are considered to be more important ) and social media plays an important role in opinion formation (Goodrich and De Mooij 2014). According to the study by Lee and Gretzel (2014) there are significant differences between collectivist and individualist travel bloggers.…”

Section: Indulgence Versus Restraintmentioning

confidence: 99%

“…A considerable amount of cross cultural studies is grounded on Hofstede's cultural dimensions (Jackson and Wang 2013;Goodrich and De Mooij 2014;Ayeh et al 2016). Indeed, this framework is considered to be the most comprehensive national cultural framework in cross-cultural studies (Litvin et al 2004;Hsu et al 2013) and can be used to explain and predict behaviors (Hofstede 1980).…”

Section: Cultural Dimensions and Social Mediamentioning

confidence: 99%

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Social media use for travel purposes: a cross cultural comparison between Portugal and the UK

Amaro

Duarte

2017

Inf Technol Tourism

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Social media plays an important role in travelers' planning and decisionmaking. Research has highlighted that the use of social media on travel planning may differ among countries, whereas culture may explain those differences. This article explores the use of social media for travel and compares United Kingdom and Portuguese citizens based on Hofstede's cultural dimensions. Results revealed that travelers from both countries use social media essentially before travelling yet, some differences were found regarding the use after traveling and between social media consumption and creation. Travel marketers can use this knowledge to adapt social media strategies to country specific situations.

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Section: Resultssupporting

confidence: 82%

Section: Resultsmentioning

confidence: 84%

Section: Indulgence Versus Restraintmentioning

confidence: 99%

Section: Cultural Dimensions and Social Mediamentioning

confidence: 99%

See 2 more Smart Citations

Social media use for travel purposes: a cross cultural comparison between Portugal and the UK

Amaro

Duarte

2017

Inf Technol Tourism

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“…Mobil ticaret) ortam zenginliği olan kanalları tercih ettiklerini bulmuştur. Goodrich ve Mooij (2014) sosyal medya kullanımının tüketicilerin karar vermelerindeki etkisini farklı kültürler boyutunda incelemiş ve sonuçların kültüre göre değiştiğini, sosyal medyanın kolektivist tüketicilerin karar vermelerinde bireyci tüketicilere oranla daha etkili olduğu sonucuna varmışlardır.…”

Section: Li̇teratür İncelemesi̇unclassified

The Adoptation of Online Decision Making Style Scale to Turkish

Bayrakdaroğlu¹,

Taşçıoğlu²,

Özkoç³

2017

PAU J Soc Sci Ins

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ÖzetBirçok ürün ve hizmete ilişkin internet üzerinden satın alım kararının verilmesi günümüzün önemli tüketim tarzları arasında yer almaktadır. Ancak çevrim içi ortamın kendine özgü bazı özellikler taşıması, tüketicinin bu ortamda karar verme tarzına da yeni boyutlar kazandırmıştır. Bu çalışma, tüketicilerin internet ortamında karar verme tarzları üzerine ortaya konulan orijinal Çevrim İçi Tüketici Tarzları Envanteri'nin (Ç-TTE) Türkçe'ye uyarlanarak geçerlilik ve güvenilirliğini test etmeyi amaçlamaktadır. Test sonuçlarına göre, Türkçe'ye çevrilen Ç-TTE ölçeğinin toplamda 7 boyut ve 20 ifade ile geçerlilik ve güvenilirliğinin sağlandığı görülmüştür. THE ADOPTATION OF ONLINE DECISION MAKING STYLE SCALE TO TURKISH AbstractThe decision to buy many products and services over the Internet is one of today's major consumption patterns. However, the fact that the online environment has its own uni�ue characteristics has given new dimensions to the consumer's decision-making style in this environment. This study aims to adapt the original Online Consumer Style Inventory (O-CSI), which is based on consumers' decision-making styles in the Internet environment, to Turkish, and to test the validity and reliability. According to the test results, the O-CSI scale translated into Turkish with 7 dimensions and 20 expressions in total was found to be valid and reliable.

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Consumer engagement on social media: Evidence from small retailers

Devereux

Grimmer

2019

J of Consumer Behaviour

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This study investigates which characteristics of the social media posts of small firms in Tasmania, Australia elicit higher levels of consumer engagement. Results from an analysis of small retail firms’ social media postings (Facebook, Instagram and Twitter) (N = 2,607) illustrate the importance of the content of the post (i.e., businesses‐related vs. non‐business‐related), the activity (i.e., text, image or video), the time of day of the posting and the platform on which the activity was posted, in eliciting responses from followers. Results show Facebook received significantly higher levels of engagement, compared with Twitter and Instagram. Contrary to expectations, the specific day of the week did not have any impact on levels of engagement. This research demonstrates how small businesses can improve their use of social media marketing to engage more effectively with customers and followers.

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How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences

Cited by 211 publications

References 11 publications

Social media use for travel purposes: a cross cultural comparison between Portugal and the UK

Social media use for travel purposes: a cross cultural comparison between Portugal and the UK

The Adoptation of Online Decision Making Style Scale to Turkish

Consumer engagement on social media: Evidence from small retailers

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