How Susceptible are Consumers in Impulse Purchasing Ready-to-Drink Products? Evidence from Malaysia

Lau, Teck-Chai; Cham, Tat-Huei; Ng, David Ching-Yat

doi:10.6007/ijarbss/v8-i6/4249

Cited by 4 publications

(8 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Besides that, a coupon of the store has also increase the consumer tendency to buy the products which they did not plan to buy before. It is aligned with previous research by Lau, Cham and Ng (2018), where the previous studies found a great positive effect towards consumer's impulse purchase behaviour through price promotion.…”

Section: Conclusion and Discussionsupporting

confidence: 92%

“…The outcome of this study is aligned with previous research as mentioned in Chapter 2. Lau, Cham and Ng (2018), where the previous studies found a positive effect towards consumer's impulse purchase behaviour through a broad product assessment. Through this outcomes, it shows that varieties of product available could actually be considers as a better service for the consumers when it expands as it may increase the possibility to fulfil the consumer's needs and wants.…”

Section: Conclusion and Discussionmentioning

confidence: 94%

“…Broad product assortment is considered to be an important strategy for many retailers as it aimed to give a positive reaction from consumer to make sure it can be easily remembered by them (Lau, Cham, & Ng, 2018). According to Broniarczyk and Hoyer (2010), broad product assortment strategy has gone to drastic changes from the early 1990s where the unparalleled large assortments were done until this day, the large assortment was focusing on streamlined and efficient assortment.…”

Section: Broad Assortmentmentioning

confidence: 99%

“…Customer characteristic is part of the personal traits of the consumer in terms of the knowledge and excitement feelings towards certain product's buying decisions that they have made (Lau, Cham, & Ng, 2018). According to Harmancioglu, et.al (2009), majority of the consumer will be using the in-store environment to remember but they also will be encouraged by their own personal characteristics that depends on their own knowledge and impressions they have regarding the products even before they made any purchases.…”

Section: Customer Characteristicmentioning

confidence: 99%

“…Impulse purchase usually known as the unplanned purchase by the consumer or buyer as they did not think that much before making a decision on purchasing certain goods (Lau, Cham, & Ng, 2018). The impulse purchase behaviour among the consumer could be great opportunities for every seller or retailers to increase their sales and directly the profits as well which makes this kind of behaviour are pretty much welcomed in every stores (Khan, Hui, et.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Determinants of Public University Student's Impulse Purchase Behaviour in Malaysia

Mohamed¹,

Nazaruddin²,

Nordin³

et al. 2020

IJARBSS

View full text Add to dashboard Cite

The impulse purchase behaviour among the consumer could be great opportunities for every seller or retailers to increase their sales and directly the profits as well which makes this kind of behaviour are pretty much welcomed in every stores. However, it has been related to the increase of debt, wasting money, illiteracy on personal financing and lack of sense on differentiate needs and wants of a consumer. Hence, the aim of this study is to examine the factors influencing public university student's impulse purchase behaviour specifically among Faculty Business and Management students in UiTM Cawangan Melaka Kampus Bandaraya Melaka. The dependent variable in this study was impulse purchase behaviour while the independent variables were made up of four variables which are prominent product display, broad assortment, price promotion and customer characteristic. A total of 308 respondents has completed the survey questionnaire and the Statistical Package for Social Sciences Software (SPSS) was used to analyse all the data obtained. A multiple regression analysis was used to test the relationship among the variables. The result indicates that broad assortment, price promotion and customer characteristic have significant relationship with impulse purchase behaviour. The most significant predictor variable of consumer's impulse purchase behaviour is customer characteristic which found that customer characteristic that are tend to impulse purchases will be have more tendency to be influenced for impulse purchase behaviour. The findings of this research can be very helpful and useful to producers, retailers, companies and marketers as well to improve and increase the potential of more profits and presenting a better image or perception towards the consumers. This research could be helping the consumer on understanding and realizing the tricks that were done by companies or marketers to make them pay and spend more.

show abstract

Section: Conclusion and Discussionsupporting

confidence: 92%

Section: Conclusion and Discussionmentioning

confidence: 94%

Section: Broad Assortmentmentioning

confidence: 99%

Section: Customer Characteristicmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations