How to Best Frame a Design Brief to Maximize Novelty and Usefulness in Idea Generation

Koronis, Georgios; Silva, A.; Kang, Jacob; Yogiaman, Christine

doi:10.1017/dsd.2020.77

Cited by 5 publications

(10 citation statements)

References 32 publications

(45 reference statements)

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“…Ideas of the verb group were more frequently considered as new experiences where technological capabilities and manufacturing may not have been the primary consideration, resulting in lower realisability scores. Usability was not found to be influenced by the problem statement types, which in some way conflicted with the results of previous studies that indicate a significant relationship between the type of the stimulus and the usability scores (Koronis et al, 2019, 2020). Receiving the problem statement in verb or noun form did not influence participants’ elaboration.…”

Section: Discussioncontrasting

confidence: 95%

“…Apart from usability and elaboration, problem statement types were found to be related to the creativity dimensions. Most of the results are in line with the literature, in which the design brief improves creativity during the idea generation (Cheng et al 2014; Koronis et al 2019, 2020). Thus, the design brief should be considered as a catalyst for creative outcomes.…”

Section: Discussionsupporting

confidence: 87%

“…Similarly, when the problem was presented in a video form, participants presented high usability and appropriateness, but less novelty compared to a situation in which the problem was presented in physical context that resulted in high novelty and usability scores (Koronis et al 2019). Consistently, the abstract representation of the problem led to higher novelty and originality compared to concrete representations (Koronis et al 2020), and presenting partial information of the problem domain led to more original results than providing all the information (Cheng et al 2014).…”

Section: Priming Effect and Creativitymentioning

confidence: 94%

“…It determines each step that the project must take and organises future actions (Blyth & Worthington 2001; Boyle 2003; Phillips 2012). The design brief conduces to generate a successful product (Lawson 2005) and when it is crafted well, it has the potential to increase designers’ creativity particularly in the initial design process (Koronis et al 2019, 2020). However, despite the importance of the design brief, guidelines on writing a powerful brief, and the significance of its role and functions within the design process, have not been thoroughly explored.…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

The Design Brief as a Creativity Catalyst in Design Education: Priming through Problem Statement

Kapkın¹,

Joines²

2020

Int J Art Design Ed

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The design brief informs particularly the first phases of the design process; however, there are very limited studies on its role and functions. The current study proposes a framework that relates problem statement types in a design brief to creative outcomes by promoting the priming effect, which is a cognitive phenomenon describing the ways individuals behave accordingly to the way they receive a stimulus. The claim is that the brief has the potential to stimulate creativity and influence the type of outcomes by priming the design students using the problem statement. An experiment was conducted in which two groups of design students generated sketches in response to two types of problem statements (in noun and verb formations) in similar design briefs. The problem statements in verb formation were found to lead to a higher number of sketches containing more novel and flexible, yet less realisable ideas. The results support the contention that the design brief and the type of problem statements have the potential to act as a catalyst for creativity early in the design process.

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Section: Discussioncontrasting

confidence: 95%

Section: Discussionsupporting

confidence: 87%

Section: Priming Effect and Creativitymentioning

confidence: 94%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The Design Brief as a Creativity Catalyst in Design Education: Priming through Problem Statement

Kapkın¹,

Joines²

2020

Int J Art Design Ed

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“…It consists of a document outlining the requirements and expectations that should be considered while dealing with the assigned project (Camburn et al, 2017). A project manager often develops briefs in consultation with the client to amalgamate targeted group needs and desired results (Koronis et al, 2020). In the design studio, the brief describes and communicates in a succinct format what aspects should be achieved for a potential client.…”

Section: The Design Brief and Types Of Informationmentioning

confidence: 99%

The Influence of Design Brief Information on Creative Outcomes by Novice and Advanced Students

et al. 2021

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This study centers on using different types of brief information to support creative outcomes in architectural and engineering design and its relation to design expertise. We explore the influence of design briefs characterized by abstract representations and/or instructions to frame design problems on the creativity of concept sketches produced by novice and advanced students. Abstract representations of problem requirements served as stimuli to encourage associative thinking and knowledge transfer. The Ishikawa/Fishbone Diagram was used to foster design restructuring and to modify viewpoints about the main design drives and goals. The design outcomes generated by novice and advanced engineering/architecture students were assessed for their creativity using a pairwise experimental design. Results indicated that advanced students generated more novel design solutions while also contributing the most useful solutions overall. Implications for creativity in design education and professional practice are presented. Educational programs aimed at promoting creativity in the design studio may find it helpful to consider that the way design briefs are constructed can either promote or inhibit different aspects of design creativity.

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An Experimental Comparison of Analogy Representation Effects on Creative Outcomes

Koronis,

Casakin,

Silva

2023

Journal of Creative Behavior

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This study delved into the structuring of design briefs and investigated the impact of employing visual analogies compared to text analogies. We aimed to contribute to the growing body of research investigating the role of analogies in design problem‐solving. To do this, we conducted a controlled experiment at a university with 135 undergraduate students exploring analogical reasoning under various conditions, with a particular emphasis on identifying the negative aspects of the design problem. The first goal was to explore the potential of visual and text analogies to enhance design creativity outcomes generated in each condition, focusing on the novelty and usefulness of design solutions. The second goal was to verify whether statistical differences occur between the creative outcomes in visual and text analogy conditions. According to our findings, design briefs containing specific instructions for using text or visual analogies yielded highly novel outcomes. However, when text or visual analogies were prompted by statements concerning negative issues of the design problem, more useful outcomes were generated. Finally, negative statements should be considered when the design aims to improve the features of existing solutions.

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How to Best Frame a Design Brief to Maximize Novelty and Usefulness in Idea Generation

Cited by 5 publications

References 32 publications

The Design Brief as a Creativity Catalyst in Design Education: Priming through Problem Statement

The Design Brief as a Creativity Catalyst in Design Education: Priming through Problem Statement

The Influence of Design Brief Information on Creative Outcomes by Novice and Advanced Students

An Experimental Comparison of Analogy Representation Effects on Creative Outcomes

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