How to Change Perceived Destination Image Through Vlogging on Youtube

Trinh, Viet Dung; Nguyen, Duy Yen Linh

doi:10.2139/ssrn.3426968

Cited by 11 publications

(19 citation statements)

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“…Recommendations are provided about how to incorporate information about visitors' cultural contexts into tourism decision making and policy activities. Furthermore, a study conducted by Trinh and Nguyen (2019), Vloggers face a greater challenge than bloggers in terms of media selection and technical complexities, and a poorly executed vlog, which is not uncommon on the internet, can lead to confusion about the information and a satisfied impression, which can counteract the creative intent. Table 4 presents the comparison of responses on travel-related decisions when grouped according to profile.…”

Section: International Journal Of Research Studies In Management 59mentioning

confidence: 99%

“…Thus, the advent of travel vlogs influences the mind to travel. According to Trinh and Nguyen (2019), generation gap also claims that combining sensor elements in a video makes it easier to decipher the emotional and psychological importance of the advertising message addressing to the different need of different ages.…”

Section: International Journal Of Research Studies In Management 61mentioning

confidence: 99%

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Influence of travel vlog: Inputs for destination marketing model

Abad¹,

Borbon²

2021

IJRSM

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Travel vlogs are thought to have shaped destination credibility and effectively strengthened a perceived destination image. Opinions, reviews, and a live journey create a lifelike experience that encourages the desire to visit a location. The purpose of this research is to look into the possibilities of travel vlog inputs for destination marketing. The research was carried out among the residents of Sta. Cruz, Laguna in a descriptive-correlational method; the descriptive design provided an overview of actual cognition, feelings, and actions within the group while the correlational approach was used to assess the relationship between the factors affecting travel decision-making process and tourists' destination choice. A researcher-made questionnaire was utilized to determine the degree of influence for each variable. Results indicated that with regards to travel-related decisions, people tend to be impacted by travel vloggers more especially in terms of the perceived credible information. Further, the findings revealed that vloggers had a significant impact on people's decision to travel in terms of cognitive, emotional, and epistemic values. Furthermore, there is a strong link that suggests that the better the travel-related decisions, the better the destination choice. Finally, the research developed a destination model that recommends an effective strategy for Laguna Tourism in preserving and improving destination attributes.

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Section: International Journal Of Research Studies In Management 59mentioning

confidence: 99%

Section: International Journal Of Research Studies In Management 61mentioning

confidence: 99%

Influence of travel vlog: Inputs for destination marketing model

Abad¹,

Borbon²

2021

IJRSM

View full text Add to dashboard Cite

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“…Existing literature on travel user-generated videos (UGV) has focused on its impact on destination image 1 (Peralta, 2019;Trinh & Nguyen, 2019;Lim, Chung, & Weaver, 2012), intention to visit the destination (Hautz et al, 2014) and intention to forward the video (Liu-Thompkins & Rogerson, 2012). For example, Peralta (2019) analyzed travel vlogs on Facebook and found that travel vloggers and their videos contribute to online destination image of a place.…”

Section: User-generated Videos In Tourismmentioning

confidence: 99%

“…However, an examination of existing literature uncovered that the effects of advertising disclosure in travel-related videos is rarely explored. In travel, the study of videos is critically important as this form of media plays a significant role in influencing purchasing decisions (Kim, 2014;Kim & Mattilab, 2011), perceptions of a destination (Lim, Chung, & Weaver, 2012;Peralta, 2019;Trinh & Nguyen, 2019) and intention to visit the destination (Hautz, Füller, Hutter, & Thürridl, 2014).…”

Section: Introductionmentioning

confidence: 99%

The Role of Advertising Disclosure and Persuasion Knowledge in Travel Influencer Videos on Instagram

Gorea¹

2022

Preprint

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<p>The study investigates the role of advertising disclosure and persuasion knowledge in travel influencer videos on Instagram. In a 2 (ad disclosure: present vs. absent) x 2 (level of persuasion knowledge: high vs. low) between-subjects factorial experiment, the study explores the role of advertising disclosure on consumers’ awareness of persuasive intent, travel intent and sharing intent. In addition, the moderating role of persuasion knowledge about influencer marketing is investigated. The results indicate that the presence of advertising disclosure in the form of “#sponsored” is effective in informing consumers about the commercial nature of the video, without having a significant effect on behaviour. For marketers and influencers, the study is particularly important as it shows that advertising disclosure is a critical element in informing consumers about the sponsored partnership, without having a detrimental effect travel intent and sharing intent. .Whereas previous studies on advertising disclosure have primarily considered blog posts or images, this study focuses on travel videos on Instagram. As a contribution to literature, the Persuasion Knowledge Model is extended in the context of travel influencer videos on Instagram.</p>

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“…Generation Z's perceptions can be changed and influenced by a post on Instagram which leads to their behavioural intentions during the pre-visitation phase [29]. Video-Sharing Sites such as YouTube has evolved from social media tool into marketing communication tool [30]. Travel video vlogging consists of information, a profile of vlogger, and uploaded content composing destination image from where Generation Z seek for the information.…”

Section: B the Usage Of The Internetmentioning

confidence: 99%

Social Media Usage by Generation Z in Pre-trip Planning

Dewi¹,

Gede²,

Kencanawati³

et al. 2021

Advances in Social Science, Education and Humanities Research

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Tourism marketing practices have gradually changed into more digital, thanks to the invention of the Internet and Communication Technology. It alters the notion of word of mouth to electronic word of mouth through social media applications. This study aims to investigate the Generation Z perceptions toward the usage of social media and its features in the pre-trip planning decision-making process. Why Generation Z? The reason is this generation is raised in the Internet era and they never experienced non-Internet era. For the purpose of this research Generation Z are those who were born in 1995-2000. The study applied a qualitative approach by administered questionnaires for data collection to Generation Z and analysed employing the descriptive method. The results suggest that Generation Z used the Internet mostly for accessing photo and video sharing sites by 70% and 68% respectively. Generation Z took into account mostly the content of social media, online review groups, and online recommendation from friends and relatives in the information search stage. Interestingly, they trust positive comments in the online travel community for granted and willing to share their travel experiences on community sites. The fake social media content is undeniably existing and future researchers should pay attention to this negative side of social media.

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How to Change Perceived Destination Image Through Vlogging on Youtube

Cited by 11 publications

References 0 publications

Influence of travel vlog: Inputs for destination marketing model

Influence of travel vlog: Inputs for destination marketing model

The Role of Advertising Disclosure and Persuasion Knowledge in Travel Influencer Videos on Instagram

Social Media Usage by Generation Z in Pre-trip Planning

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