How to Market Smart Products: Design and Pricing for Sharing Markets

Weber, Thomas A.

doi:10.1080/07421222.2020.1790179

Cited by 9 publications

(2 citation statements)

References 38 publications

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“…In this scenario, the firm benefits more if marginal costs are high and requesters are less patient [84]. When considering both the sharing tariff and the product durability, Weber [85] proposed an optimal product design to balance the durability-driven use and price effect.…”

Section: Firm Pricingmentioning

confidence: 99%

A Systematic Literature Review on Pricing Strategies in the Sharing Economy

Yang

Xia

2021

Sustainability

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As an emerging business model, the sharing economy has gained a large amount of academic attention; the pricing problem in the sharing economy has also been widely investigated. Aiming to capture the current state-of-the-art research on pricing strategies in the sharing economy and foreseeing directions for future research, this article conducts a systematic literature review and content analysis of 158 articles from the Scopus and Web of Science databases. As a result, first, this review proposes an extended definition covering B2C and C2C models and a model structure covering the entire supply chain, based on which 158 articles are categorized into nine sub-models covering 30 scenarios. Second, the general characteristics (i.e., research fields, time and journal distributions, research themes and scenarios) and technical details (i.e., theories, methodologies, approaches, models, and conclusions) of the 158 articles are reviewed and summarized by the pricing party, business mode, and scenario. Finally, this review proposes some future research directions of existing scenarios from the perspectives of information asymmetry, market competition, and empirical approaches, and discusses some extensions, including uninvestigated scenarios and COVID-19-related topics; correspondingly, this review suggests some analytical models and empirical approaches that can be employed to fill these gaps. The proposed research directions and corresponding approaches can be references for future research.

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Section: Firm Pricingmentioning

confidence: 99%

A Systematic Literature Review on Pricing Strategies in the Sharing Economy

Yang

Xia

2021

Sustainability

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“…The use of big data allows designers to learn progressively from new design cases, in which design factors and the emotional requirements of consumers are interrelated [26,27]. Product ecosystems enable user sensing, setting the stage for the control of post-purchase consumption patterns [28].…”

Section: Industrial Designmentioning

confidence: 99%

Aspects of Industrial Design and Their Implications for Society. Case Studies on the Influence of Packaging Design and Placement at the Point of Sale

et al. 2021

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Manufacturing engineering is responsible for the design, development and improvement of production systems that convert raw materials into finished products. Each product is designed to be sold to numerous potential consumers, so the importance of the stimuli surrounding the product in packaging, and at the point of sale, cannot be underestimated. The environmental, social, and ethical commitments of industrial design (and their implications in manufacturing) are establishing universal principles in a common effort to foster a more harmonious and sustainable society. This work aims to analyse, through eye tracking biometric techniques, the level of saturation of information generated by the concentration of stimuli in packaging and the retail channel, possibly creating a lower level of attention towards the product itself. This research confirms that every product associated with a manufacturing process seeks to respond to a need, so the associated responsibility is significant. This would suggest that designers incorporate knowledge from multiple fields, including marketing strategies, design, research and development, basic knowledge related to production, integration management and communication skills. More than 50% of consumer attention is dedicated to other elements/items that accompany the product, so it is important to consider this in the design phase. The results can be used to improve efficiency in both generating product attention, and stimulus design for the purchasing process.

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Does Sharing Lead to Smarter Products? Managing Information Flows for Collective Servitization

Weber

2023

Lecture Notes in Networks and Systems

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How to Market Smart Products: Design and Pricing for Sharing Markets

Cited by 9 publications

References 38 publications

A Systematic Literature Review on Pricing Strategies in the Sharing Economy

A Systematic Literature Review on Pricing Strategies in the Sharing Economy

Aspects of Industrial Design and Their Implications for Society. Case Studies on the Influence of Packaging Design and Placement at the Point of Sale

Does Sharing Lead to Smarter Products? Managing Information Flows for Collective Servitization

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