2004
DOI: 10.1177/0894439304265650
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How You Ask Counts

Abstract: Previous research on web-based surveys lacks systematic tests of Internet-related factors of unit response rates. Strategies that do not rely on more expensive and time-consuming methods to improve response rates are important for maximizing the utility of this survey mode in social science research. This article presents detailed analyses of response rate data from a two-stage experiment embedded in a web-based survey. These data showthat contrary to some previous assertions, theoretically consistent Internet… Show more

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Cited by 61 publications
(11 citation statements)
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“…The dramatic increase in response rate in this study gives credence to Dillman's (2007) position that it is not one factor that causes the increase, but a combination of many. The investigation on email personalization and message response length also confirms previous research that examines other elements of email solicitation (e.g., Trouteaud, 2004;Porter & Whitcomb, 2003a) and extends research into personalization of solicitation messages (e.g., Joinson, Woodley, & Reips, 2007).…”
Section: Resultssupporting
confidence: 83%
See 1 more Smart Citation
“…The dramatic increase in response rate in this study gives credence to Dillman's (2007) position that it is not one factor that causes the increase, but a combination of many. The investigation on email personalization and message response length also confirms previous research that examines other elements of email solicitation (e.g., Trouteaud, 2004;Porter & Whitcomb, 2003a) and extends research into personalization of solicitation messages (e.g., Joinson, Woodley, & Reips, 2007).…”
Section: Resultssupporting
confidence: 83%
“…Those that have been shown to make a significant difference in response rates include the use of incentives (Bosnjak & Tuten, 2003;Church, 1993;Dillman, 2007;Heerwegh, 2006), increasing the number of contacts with participants (Klofstad, Boulianne, & Basson, 2008;Dillman, 2007); personalization of invitations (Dillman, 2007;Heerwegh & Loosveldt, 2007;Heerwegh, Vanhove, Matthijs & Loosveldt, 2005;Joinson, Woodley, & Reips, 2007), and well-crafted invitation messages, which includes the trustworthiness of the sender (Porter & Whitcomb, 2005;Trouteaud, 2004;Tuten, 1997). However, none of these interventions, by itself, trumps the others with regard to effectiveness, and conflicting reports of effectiveness exist.…”
Section: Introductionmentioning
confidence: 99%
“…The time estimate of 20-25 min for survey completion may have dissuaded individuals from participating. Several researchers have found that longer web-based surveys have decreased response rates [29,30]. However, other research suggests that faculty and staff are equally likely to complete online surveys when the estimated time commitment was ‘about 10 minutes' versus ‘less than 30 minutes' [20].…”
Section: Resultsmentioning
confidence: 99%
“…By observing and timing trial runs, the length of time needed to complete the survey was documented and advertised as an effort to increase participation (Andrews et al, 2003;Archer, 2008;Sinkowitz-Cochran, 2013;Trouteaud, 2004).…”
Section: Visibilitymentioning
confidence: 99%