“…Thus, scholars have shifted the research focus from generic human resource practices to service-oriented human resource practices (i.e. a bundle of human resource practices oriented toward the delivery of high-quality service; Luu, 2019; Wang and Xu, 2017) and found that such practices are closely related to service outcomes (Chen et al , 2017; Gürlek and Uygur, 2021; Kloutsiniotis and Mihail, 2020; Liao and Chuang, 2004; Luu, 2019; Wang and Xu, 2017) and customer satisfaction (Cantarello et al , 2012; Gavino et al , 2021; Hong et al , 2013). Moreover, these studies have conceptualized service employees' work engagement (Gavino et al , 2021; Luu, 2019), general job satisfaction (Kloutsiniotis and Mihail, 2020), perceived organizational support (Chen et al , 2017; Gavino et al , 2021), customer orientation (Wang and Xu, 2017) and affective commitment (Gürlek and Uygur, 2021) as the key motivational mechanisms to explain associations between service-oriented human resource practices and service/customer outcomes.…”