Utilizing perceived organizational support (POS) as the mechanism linking HR practices to employee behaviors in the workplace, we examine a broad set of HR practices in order to understand the relative importance of each HR practice (i.e., those that explain incremental variance over other practices) in influencing employee behaviors. We differentiate between discretionary and transactional HR practices to test the discretionary investment requisite of POS theory. The results show that of the eight discretionary practices, only participation and decision making directly influenced the extra‐role behaviors that employees exhibit, and only training and development directly impacted the customer‐oriented behaviors. Furthermore, one of the transactional HR practices was found to have a direct effect on organizational citizenship behavior. Our findings indicate that the performance management process, promotional opportunities, participation, and involvement in decision making affect how employees behave toward the customer and the extra‐role behaviors they exhibit. Furthermore, this occurs through the view employees develop of the organization as a place to work. That is, these four HR practices demonstrate to employees that they are valued, and, in turn, this feeling of being appreciated impacts their commitment to delivering high‐quality service to the customer and going beyond their job responsibilities. Implications for research and practice are discussed. © 2012 Wiley Periodicals, Inc.

Purpose The purpose of this paper is to examine both the Latino/Hispanic entrepreneurs’ social media adoption (SMA) for business purposes and the influence of culture on personal versus business social network platform (SNP) selection. Design/methodology/approach The Technology Acceptance Model’s (TAM) factors of perceived usefulness (PU) and perceived ease of use (PEU) as drivers of Latino/Hispanic entrepreneurs’ social network platform selection are examined as well as the effect of SMA on revenue. Data was collected from 633 small business owners across the United States via an online survey administered in English and Spanish. Findings Results indicate that Latino/Hispanic business owners use personal SNP more than business SNP for business purposes. PU and PEU were not found to predict personal SNP for Latino/Hispanic entrepreneurs. However, for Non-Latino/Hispanics, PU was significant while PEU was marginally significant. Findings for PU and PEU as predictors of business SNP indicate similar results for both Latino/Hispanic and non-Latino/Hispanic entrepreneurs, where only PEU was significant. Finally, there was no relationship between either business or personal SNP and revenue for either Latino/Hispanic or non-Latino/Hispanic entrepreneurs. Practical implications This research provides more insight into Latino/Hispanic entrepreneurs’ self-directed engagement in personal SNP (Facebook) and business SNP (LinkedIn) for business purposes and invites future research in this population to further examine cultural influence and business performance. The findings support the need for Latino/Hispanic entrepreneurs’ strengthening their competency in social media usage to remain competitive, as doing so will enhance their capability for building customer relationships, brand development, and equity financing. Originality/value This investigation 1) examines SMA’s role in Latino/Hispanic small and medium enterprises (SMEs); 2) distinguishes between personal and business social network platforms; 3) investigates TAM’s relevance for Latino/Hispanic entrepreneurs’ use of social media for business; and 4) explores SME social media usage as a predictor of revenue. We seek to provide practitioners with a greater understanding of how they may influence business success and sustainability through better competency development and usage of social media platforms.

This study examines a unique contingent employment relationship-that between tour guides and tour operators in Ecuador. Linkages among tour operators' HR practices, interactions between operations managers and tour guides, and the tour guides' attitudes toward both the tour operator and the ultimate tourist-client are investigated. Tour guides are found to exhibit dual commitments to both operators and tourist-clients. Affective commitment to the tour operators was found to partially mediate the relationship between organizational entry HR practices, compensation related HR practices, operations manager interactions, and tour guides' commitment to the tourist-client, suggesting that tour guides' perceptions about the tour operator may affect their ultimate customer service delivery. Satisfaction with tips was more directly related to commitment to the touristclient, as was the interaction of pay administration satisfaction and tip satisfaction, supporting the notion that contingent pay beyond base pay provided by the tour operator and its delivery may impact tour guides' motivation to provide quality service to the end client. Practical implications for the tour operators, and tourism ministries are offered.

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PurposeThe purpose of this paper is to provide insight and reflections on the experience of initiating a diversity effort from the perspective of members of a university change team. The process, challenges, and recommendations for institutions that may embark on a formal initiative towards becoming a more inclusive and equitable community are discussed.Design/methodology/approachThe multicultural organizational development (MCOD) model is operationalized at this university. MCOD is a long‐term, complex, organizational change process that aims at reducing oppression that exists in institutions through a fundamental transformation of the culture.FindingsBased on the findings of the assessment, the results indicate that the university climate is trending in a positive direction. However, a gap exists between where the university aspires to be, as a multicultural campus, and the stage it is currently in with respect to four social identity areas: race, gender, religion, and sexual orientation.Practical implicationsRecommendations for helping with a successful implementation of an organizational change initiative and assisting institutions to navigate through the process more effectively are provided.Social implicationsThis paper provides an approachable, data‐driven, evidence‐based process for colleges and universities to consider to implement and measure their diversity efforts.Originality/valueThis paper draws from the unique experience of members of a change team and the utilization of the MCOD model in a faith‐based university setting, and highlights the process and the challenges that many institutions still face while implementing a diversity change effort.