Expression of Hsp70 in heart and skeletal muscle in two species of toads (Bufo viridis and B. regularis) that reside in different climatic regions and differ profoundly in their temperature sensitivity was studied at room temperature and upon various acclimation conditions. The effects of hypoxia, phenylephrine and clonidine on heart rate, ECG and Hsp70 expression were also investigated. High and variable levels of Hsp70 were detected in heart tissue of both species, compared with Hsp70 levels detected in skeletal muscle. Although there seems to be somewhat higher expression in B. regularis heart, low temperature did not influence the Hsp70 level appreciably and did not differ much from the control. Expression of HSF1 in heart extract of B. viridis and Xenopus laevis in relation to various thermal procedures falls within the same range, and if at all, it was reduced by the thermal treatments. HSF1-HSE binding occurred randomly in the two species, and was unrelated to the thermal treatments. Specific HSF1-HSE binding occurred only when thermal treatment was combined with phenylephrine injection. Hsp70 expression was highest at control conditions, unrelated to HSF1-HSE binding, and remained almost unchanged after phenylephrine injections and cold shock. Heart rate was greatly reduced and QRS amplitude was diminished in response to both hypoxia and clonidine injection. Hsp70 expression, on the other hand, was maximal in hypoxic tissue at room temperature, and was paralleled by a modest binding of HSF1 to HSE. In all other conditions, the prominent radioactive complex was unrelated to the expression of Hsp70. Hsp level both in the heart and skeletal muscle do not seem then to be directly involved in the response to thermal changes and pharmacological stimuli. The results are discussed in the framework of a strategy, frequent among poikilotherms, that involves maintenance of a high resting level of Hsp.