Hubungan Cyberloafing dengan Innovative Work Behavior pada Pekerja Generasi Milenial dalam Industri Kreatif Digital

Abstract

Sejauh mana perusahaan dapat berinovasi ditentukan oleh perilaku kerja inovatif dari masing-masing pekerja, terutama pekerja generasi milenial yang mendominasi di era digital sekarang yang mengaburkan batasan kerja dengan kehidupan pribadi. Hal ini memunculkan fenomena cyberloafing. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik survei secara online. Teknik samplingyang digunakan adalah non-probability sampling bertipe purposive sampling. Jumlah subjek penelitian sebanyak 103 responden yang tersebar di berbagai industri kreatif digital di Indonesia. Alat pengumpulan data berupa kuesioner cyberloafing dan alat ukur Innovative Work Behaviour. Analisis data dilakukan dengan teknik statistik korelasi Bivariate Pearson dengan bantuan program IBM SPSS Statistic 25 for Windows. Hasil penelitian menunjukkan bahwa terdapat hubungan yang kuat dengan arah hubungan positif (r(103)=0,518, p<0,05) antara cyberloafing dengan innovative work behaviour generasi milenial yang bekerja di industri kreatif digital.

Does cyberloafing and person‐organization fit affect employee performance? The mediating role of innovative work behavior

“…These findings confirm the results of previous studies conducted by Derin and Gökçe (2016) and Wijanarko and Purba (2018), where the results of these studies indicate that cyberloafing has a positive effect on innovative work behavior. In addition, the findings of this study also support Yogun (2015) and Van Doorn (2011) who claim that there is a positive influence or relationship between cyberloafing on an employee's innovative behavior.…”

“…Scholars have posited that cyberloafing may help employees relieve techno‐stress (Güğerçin, 2020), job‐related stress (Koay et al., 2017), and to find a work‐life balance (Jian, 2013). Cyberloafing can be considered a constructive behavior (Derin & Gökçe, 2016; Wijanarko & Purba, 2018; Yogun, 2015), creating a positive impact on employee performance. However, concurrently, cyberloafing's potential for causing decreases in employee productivity (Andreassen et al., 2014), efficiency (Farivar & Richardson, 2021; Khansa et al., 2018), and employee performance (Ahmad et al., 2019; Olajide et al., 2018; Santos et al., 2020), is also discussed, implying that cyberloafing has a negative impact on employee performance.…”

Cyberloafing of Education Personnel at Muhammadiyah and Aisyiyah Universities in Pontianak City, Indonesia

“…Cyberloafing can also lead to reduced engagement at work because employees do not interact or build relationships with colleagues during their free time [9]. Cyberloafing is also considered to minimise company performance and productivity and is contrary to work ethics, which is harmful to organisations [10]. According to [2], cyberloafing can also increase accessibility to corporate networks, which can cause security problems and exposure to viruses and hackers.…”