Hubungan Kebiasaan Menonton Mukbang, Pengetahuan Gizi Dan Tingkat Stres Dengan Perubahan Perilaku Makan Negatif Pada Penggemar Mukbang Di Media Sosial Instagram

Abstract

Background: Nowadays, Mukbang video is very popular on social media, especially Instagram, also known as an eating show which is a host doing a consumes various quantities of food. Teenager has an impressionable characteristic which can affect a person to imitate “negative-eating” behaviour, such as the food-vloggers did on the Mukbang video. In general, it is because the foods on the Mukbang video do not give an attention to the ingredients itself/it tends to be higher on calories, fat, and cholesterol. In case, this “negative-eating” behavior which is eating food with large portion and not balanced diet was imitated by a large part of society, then it can generate many nutrient problems that can affect to the health.Objectives: To know the relation between the behaviour of watching Mukbang, the nutrient knowledge, and the stress level with the changing of eating behaviour of Mukbang enthusiast on social media, Instagram.Methods: This research design was Cross Sectional with 125 respondents. All of the data were taken using Google Form with limited time for 10 minutes. Statistical data analysis used Chi-Square testResults: There is a significant relationship between the behaviour of watching Mukbang with the changing of negative eating behaviour (p-value = 0.003), there is a significant relationship between the nutrient knowledge with the changing of negative eating behaviour (p-value = 0.009), there is a significant relationship between the stress level with the changing of eating behaviour of Mukbang enthusiast on Instagram (p-value = 0.034).Conclusion: There is a significant relationship between the behaviour of watching Mukbang, the nutrient knowledge, and the stress level with the changing of eating behaviour of Mukbang enthusiast on Instagram. There needs to be a balance in the behaviour of watching Mukbang, the nutrient knowledge, and the stress level, in order there is no change in “negative-eating” behavior

Pengaruh Host Attractivness dan Loneliness terhadap Minat Menonton Konten YouTube Mukbang Mgdalenaf

“…Fenomena Mukbang muncul melalui aplikasi atau platform AfreecaTV, yang banyak memunculkan tayangan Mukbang. Perlahan Mukbang hadir dalam berbagai media informasi seperti YouTube, Instagram,Facebook (Syalwa & Qoriatusholihah, 2022).…”

“…Ketika khalayak dalam keadaan stres, maka cenderung melakukan aktivitas yang menarik untuk mengurangi tingkat stres, salah satunya menonton vlog Mukbang. Dengan menonton vlog Mukbang maka khalayak merasa punya teman untuk mengatasi kesepian dan menghilangkan stres karena berbagai aktivitas sehari-hari (Syalwa & Qoriatusholihah, 2022) Konten Mukbang di Indonesia disukai karena berkaitan dengan budaya orang Indonesia yang suka makan dan suka jajan. Mulai dari jajanan kaki lima hingga restoran atau tempat makan yang baru buka terasa menggoda dan menimbulkan rasa penasaran.…”

“…dibahas dalam penelitian ini (Syalwa & Qoriatusholihah, 2022). Responden yang diteliti sebagian besar perempuan (62%) dan berumur 16 sampai 30 tahun (96%).…”