“…Another significant factor that to some extent determines the paradigm of the modern education is globalization, which is characterized by certain positive transformations, such as the creation of a single global economic market, political union, cultural and social interaction between countries. However, it demonstrates some downsides for Russia, the most devastating one being brain drain, with at least one in three students not going to look for Russian employers, but rather choose to work abroad, or at least in Western firms (Golikov et al, 2018). One more fact, not so obvious but as dangerous, is imposing an image of a certain universal lifestyle, which inhibits an individual's personality, prevailing over traditions and customs of the region in which they live.…”