“…At the present stage, scientists focus on solving such scientific problems as the essence of labour demotivation, staff demotivation and demotivators (Pera, R., Menozzi, A., Abrate, G., & Baima, G., 2021;Bukhari, H., Thaheem, MJ, Musarat, MA, Alaloul, WS, & Altaf, M., 2021;Yadav, M., & BaniAta, H., 2013). In addition, demotivation can be a specific state of personality that forces a person to misbehave under certain conditions (Ohlig, J. et al, 2021), thus distorting traditional behavioural patterns).…”