Human management by competencies in competitive and complex scenarios: A reflective theoretical approach

Molina, Reynier Israel Ramírez; Castro, Lady Carolina Monsalve; Antúnez, José Vicente Villalobos; Raby, Nelson David Lay; Severino-González, Pedro; Palencia, Diego Alberto Baez

doi:10.1016/j.procs.2022.07.100

Cited by 6 publications

(2 citation statements)

References 5 publications

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“…AI dapat menganalisis kinerja iklan di berbagai platform dan mengalokasikan anggaran secara optimal (Attaran et al, 2024). Hal ini berarti lebih banyak dana dialokasikan ke saluran yang memberikan hasil terbaik, mengurangi pemborosan (Ramírez Molina et al, 2024). AI memungkinkan penyesuaian anggaran secara real-time berdasarkan kinerja iklan yang terus dipantau.…”

Section: Uji Validitasunclassified

Mengeksplorasi Kecerdasan Buatan Pada Manajemen Pemasaran Digital Era 5.0 Di Dunia Umkm

Yeni,

Darmaputera,

Hildayanti

2024

Transekonomika

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Era 5.0 is characterized by deeper integration between technology and human life, where Artificial Intelligence (AI) plays a key role in various sectors, including digital marketing. This study aims to explore how AI in the MSME world of Palembang city is applied in digital marketing, as well as its impact on marketing management strategies and results. This research uses a qualitative approach with a case study method to analyze various applications of AI in digital marketing promotions. The research results show that AI is able to increase operational efficiency, personalize content, and deeper data analysis. Apart from this, AI also helps in advertising optimization, market trend prediction, and improving customer experience. The application of AI in digital marketing faces challenges, such as data privacy issues, implementation costs, and the need for specialized expertise. AI has great potential to revolutionize digital marketing management in MSMEs, but requires a strategic and ethical approach to overcome existing challenges.

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Section: Uji Validitasunclassified

Mengeksplorasi Kecerdasan Buatan Pada Manajemen Pemasaran Digital Era 5.0 Di Dunia Umkm

Yeni,

Darmaputera,

Hildayanti

2024

Transekonomika

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“…Facing current education problems, Indonesia is improving the quality of education and revising the quality of existing education (Gaol, 2018). What determines the quality of education is qualified human resources because they are interconnected with Indonesia's interrelationships in the future (Wang et al, 2021;Trihapsari & Mujahidah, 2021;Basri et al, 2022;Molina et al, 2022). Based on the 2017 World Economic Forum forum according to Global Human Capital Report data, Indonesia is very concerned because it is ranked 65th out of 130 countries in the field of education; this is due to a lack of interest in learning and literacy interest in reading books so that the quality of education in Indonesia is left far behind by neighbouring countries (Gaol, 2018).…”

Section: Introductionmentioning

confidence: 99%

Challenges and Opportunities for Madrasah in Improving The Competence of Graduate Students

Putra,

Siregar

2023

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This study aims to find out what madrasa strategies are in increasing the competence of graduate students in facing the globalization era at MAN 1 Pekanbaru and the factors that influence it. The informants in this study were school principals, curricula deputy heads, teachers and students of MAN 1 Pekanbaru. The madrasa strategy in increasing the competence of graduate students in facing the era of globalization at MAN 1 Pekanbaru is; 1) Changing the curriculum by adding material related to globalization; 2) Increasing the competence of teacher professionalism; 3) Changing the mindset of the teacher; 4) Improving the quality of madrasas; 5) Evaluate learning activities. Based on the results of observations, interviews, and documentation, it was found that the madrasah challenges were; 1) There is globalization; 2) Shifting educational paradigm; 3) Low public trust in madrasah productivity; 4) IT-based learning; 5) Curriculum changes; 6) Competence of madrasah graduates; 7) human resources produced by madrasas; 8) Network and collaboration of madrasah graduates.

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Types of competencies of human talent supported by ICT: definitions, elements, and contributions

Ruiz

Molina

Amaris

et al. 2022

Procedia Computer Science

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Human management by competencies in competitive and complex scenarios: A reflective theoretical approach

Cited by 6 publications

References 5 publications

Mengeksplorasi Kecerdasan Buatan Pada Manajemen Pemasaran Digital Era 5.0 Di Dunia Umkm

Mengeksplorasi Kecerdasan Buatan Pada Manajemen Pemasaran Digital Era 5.0 Di Dunia Umkm

Challenges and Opportunities for Madrasah in Improving The Competence of Graduate Students

Types of competencies of human talent supported by ICT: definitions, elements, and contributions

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