Abstract:Background: Everyday approximately a billion viewers watch hundreds of millions of hours on YouTube. Currently YouTube videos are used as internet based media for dissemination of public health information. To characterize viewer engagement pattern, we measured viewership, viewer-preferences and viewer-responses to the HIV/AIDS awareness and prevention related videos on YouTube. Methods: We performed a search on YouTube (www.youtube. com) using the keywords 'HIV/AIDS awareness', 'HIV/AIDS prevention', and 'HIV… Show more
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