“…− the stakeholder (expert) one, which became a projection of the concept of stakeholders and business ethics (Freeman, 1984) on the HRM area, and whose effectiveness is measured via expert methods of the company's internal stakeholders (Ulrich, 1989;Mitchell et al, 1997;Greenwood, 2002), among which became widespread interview, focus group and employee survey methods [Carter et al, IES, 2011;Armstrong, Taylor, 2014], Analytical Hierarchy Process (AHP) technique [Quang et al, 2020], 360-degree feedback [Society for Human Resource Management, 2017]. Within this approach also, there is an option to assess consumer expectations and customer (external stakeholders') feedback (Schneider, White, 2004), because HR-management directly affects the quality, range, price and level of service, that is, all that shapes customer loyalty, which generates additional income.…”