In the coming 6G communications, the internet of things (IoT) serves as a key enabler to collect environmental information and is expected to achieve ubiquitous deployment. However, it is challenging for traditional IoT sensors to meet this demand because of their requirement of power supplies and frequent maintenance, which is due to their sense-thentransmit working principle. To address this challenge, we propose a meta-IoT sensing system, where the IoT sensors are based on specially designed meta-materials. The meta-IoT sensors achieve simultaneous sensing and transmission and thus require no power supplies. In order to design a meta-IoT sensing system with optimal sensing accuracy, we jointly consider the sensing and transmission of meta-IoT sensors and propose an efficient algorithm to jointly optimizes the meta-IoT structure and the sensing function at the receiver of the system. As an example, we apply the proposed system and algorithm in sensing environmental temperature and humidity levels. Simulation results show that by using the proposed algorithm, the sensing accuracy can be significantly increased.