Humour as a Communication Tool: the Case of New Year’s Eve Television in Russia.

Ozoliņa, Žaneta; Struberga, Sigita; Šķilters, Jurģis

doi:10.30966/2018.riga.4.4.

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“…Examples can be found in contexts where states have attracted considerable external criticism, faced sensitive or contested foreign policy issues, and have sought to influence external or mobilise domestic publics. Israel's public diplomacy campaigns, for instance, have used humour to defend a national identity narrative against external criticism (Adler-Nissen and Tsinovoi, 2019); Poland's leaders have used online humour to connect with younger audiences, mock Britain's Brexit position, and embarrass Theresa May (Brassett and Browning, 2018); and Russia's state television has affirmed the superiority of Russia and Vladimir Putin over other nations and leaders through humorous content (Ozoliņa et al, 2018).…”

Section: Humour Public Diplomacy and Strategic Narrativesmentioning

confidence: 99%

Strategic humour: Public diplomacy and comic framing of foreign policy issues

Chernobrov

2021

The British Journal of Politics and International Relations

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This article explores persuasive applications of humour in public diplomacy. I propose a new concept of strategic humour – the use of humour by state and proxy actors to promote instrumental interpretations of contested international events to foreign and domestic publics. Through strategic humour, states frame events in ways that advance their interests, deflect external criticism, and challenge narratives of other actors. In an entertaining form, strategic humour delivers a serious message that is simple, accessible, memorable, suited to the new media ecologies, and competitive in capturing news media and public attention. I focus on Russia as a state recently involved in a range of major controversies and demonstrate its use of strategic humour in three case studies. I argue that strategic humour is a fast-emerging, multi-format tool in public diplomacy, facilitated by the rise of social media and post-truth politics and less dependent on the state’s broader power resources.

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Section: Humour Public Diplomacy and Strategic Narrativesmentioning

confidence: 99%

Strategic humour: Public diplomacy and comic framing of foreign policy issues

Chernobrov

2021

The British Journal of Politics and International Relations

View full text Add to dashboard Cite

show abstract

Humour as a Communication Tool: the Case of New Year’s Eve Television in Russia.

Cited by 1 publication

References 0 publications

Strategic humour: Public diplomacy and comic framing of foreign policy issues

Strategic humour: Public diplomacy and comic framing of foreign policy issues

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