Hybrid quality function deployment method for innovative new product design based on the theory of inventive problem solving and Kansei evaluation

Yang, Chaoxiang; Wang, Xin

doi:10.1177/1687814019848939

Cited by 12 publications

(5 citation statements)

References 28 publications

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“…In addition to the KMO and Bartlett test, we perform another reliability test called Cronbach Alpha. We use Cronbach's Alpha to measure the reliability of the data (Yang et al, 2019). We have high reliability because we got a scale of 0.93 (Bartlett, 1959).…”

Section: Design Reliability and Validity Testmentioning

confidence: 99%

Exploring brand equity assessment within consumer perception. Case of the jeans industry

Hernández-Gallego,

Escobar-Sierra

2024

Terra Econ.

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The adoption of institutionalist theory derived from Thorstein Veblen is justified by its capacity to confer legitimacy to the subject in an environment where symbolic economies guide exchange intentions. In this context, the fashion industry, grappling with challenges in acquiring new clients and enhancing management performance, seeks alternatives such as brand equity to foster profound symbolic relationships between fashion brands and consumers while conferring legitimacy to the consumer. This study contributes to the comprehension of fashion consumer perception, particularly in response to symbolic stimuli, by delving into the measurement of brand equity in jeans garments. Our methodology was guided by a comprehensive literature review, enabling the construction of a survey instrument to gauge fashion consumers' perceptions of brand equity. Subsequently, we collected a sample of 857 university students from Medellín City, Colombia. The survey results underwent exploratory factor analysis, revealing that brand equity is instrumental in comprehending market dynamics within the fashion industry. We specifically focused on neotraditional, contemporary, and exhibitionist archetypes, highlighting their significance in purchasing jeanswear. These archetypes create symbolic associations between brands and products based on status, differentiation, and market acceptance. Essential consumer variables include popularity, rebuy intent, and social responsibility. These findings hold theoretical and managerial implications, shedding light on the intricate interplay between brand equity, consumer perceptions, and symbolic aspects in the fashion industry.

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Section: Design Reliability and Validity Testmentioning

confidence: 99%

Exploring brand equity assessment within consumer perception. Case of the jeans industry

Hernández-Gallego,

Escobar-Sierra

2024

Terra Econ.

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“…According to the above analysis, the mega cutterhead with a diameter exceeding 20 m is facing new customer requirements, it can be converted into TRIZ contradiction problem, which are described by general engineering parameters, 43 and the solution to the problem can be found in the contradiction matrix. The contradiction matrix is an arrangement of 39 improving parameters and 39 worsening parameters, and the solutions suggested in the cells of the matrix can help to resolve the contradiction problem.…”

Section: Case Studymentioning

confidence: 99%

An innovative design of mega shaft boring machine (SBM) cutterhead based on TRIZ and AD theory

Xiao

Liu

Mei

et al. 2023

Advances in Mechanical Engineering

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Cutterhead is the key component of the mega shaft boring machine (SBM), whose complex structure and huge size lead to high manufacturing difficulty and cost, and its reliability is difficult to guarantee under huge loads. It is difficult to design the cutterhead only referring to the existing small horizontal tunnel boring machine cutterhead. In order to brainstorm innovative ideas, the paper incorporates the TRIZ into AD to address the following issues. Firstly, engineering conflicts in designing process are eliminated by TRIZ tools to generating innovative ideas. Then, the decomposition of functional requirements and design parameters are employed based on independence axiom of AD, transferring the abstract ideas into concrete design solutions. Moreover, fuzzy comprehensive evaluation is adopted to choose a better design scheme from alternatives of critical component. Finally, the feasibility and practicality of the proposed approach has been demonstrated through case study of designing a novel mega SBM cutterhead. The cutterhead structure is significantly improved with embedded movable cutter boxes, which can excavate step by step to reduce the driving torque, and the manufacturing and transportation cost has been greatly reduced. The method can help designer to innovative design the key components of large-scale underground tunneling equipment.

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“…So, it requires the innovation tools and methods provided by TRIZ theory to eliminate and solve the problem. The integration of Kano, QFD and TRIZ can realize the complementary functions of "what" and "how" of design (Yang, Cheng and Wang, 2019). Furthermore, the design process often results in multiple viable conceptual alternatives, which is a matter of evaluation.…”

Section: Introductionmentioning

confidence: 99%

A user-centered development model for innovation design in automated nursing beds

YANG,

YUAN,

2023

JAMDSM

Self Cite

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With the improvement of technology and living standard, nursing beds have become more automatic and intelligent, while gradually moving from the ward into the home. In addition to functional technology, the emotional experience has become the dominant factor influencing user purchases. Therefore, it is particularly important to consider user emotional requirements and performance metrics such as usability, ease of use in a coordinated way while maintaining high design efficiency. This paper presents a user-centered development model (UCDM) for products that covers the entire design process. The UCDM successfully complements the generic user-centered design (UCD) approach to effectively and efficiently complete product design. It is validated with the example of an automated nursing bed, which ensures the company's profitability while satisfying users' emotional requirements. Firstly, the Kano model is integrated with Quality of Functional Deployment (QFD) to help designers better understand user needs and locate key design areas and key technical issues for new product innovation. Then, Theory of Creative Problem Solving (TRIZ) is applied to efficiently propose available alternatives to technical issues. And later with the help of Kansei evaluation (KE) methods, the alternatives are scientifically evaluated and decided while providing a reference basis for subsequent optimization. Finally, all the new nursing bed alternatives designed according to the proposed method have been highly evaluated and satisfied by users. The results demonstrate that the proposed design method can help designers to accurately complete user-centered product innovation, scientifically guide the whole design process, and verify the scientific and effective performance of the UCDM.

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Hybrid quality function deployment method for innovative new product design based on the theory of inventive problem solving and Kansei evaluation

Cited by 12 publications

References 28 publications

Exploring brand equity assessment within consumer perception. Case of the jeans industry

Exploring brand equity assessment within consumer perception. Case of the jeans industry

An innovative design of mega shaft boring machine (SBM) cutterhead based on TRIZ and AD theory

A user-centered development model for innovation design in automated nursing beds

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