Using the AdS/CFT correspondence we consider the retarded Green's function in the background of rotating near-extremal AdS 4 black holes. Following the canonical AdS/CFT dictionary into the asymptotic boundary we get a CFT 3 result. We also take a new route and zoom in on the near-horizon region, blow up this region and show that it yields a CFT 2 result. We argue that the decoupling of the near-horizon region is akin to the decoupling of the near-throat region of a D3-brane, which led to the original formulation of the AdS/CFT correspondence, thus implying that the Kerr/CFT correspondence follows as a decoupling of the standard AdS/CFT correspondence applied to rotating black holes. As a byproduct, we compute the shear viscosity to entropy density ratio for the strongly coupled boundary CFT 3 , and find that it violates the 1/(4π) bound.Introduction.-One of the conceptual legacies of the AdS/CFT correspondence [1-3] is its geometrization of the renormalization group flow in quantum field theories. The interpretation of the radial direction of the asymptotically AdS spacetime as the renormalization group scale has been widely discussed [4][5][6][7][8][9]. Most of the existing literature, however, has focused on the holographic counterpart of the field theory living at the asymptotic boundary and in spherically symmetric cases. In this letter we explore some implications of considering a rotating asymptotically AdS black hole background and an emergent IR CFT 2 .The emergence of a Virasoro algebra as asymptotic symmetries in the near-horizon region of extremal Kerr black holes in asymptotically flat spacetimes is at the heart of the Kerr/CFT correspondence [10]; through the Cardy formula, this algebra reproduces the Bekenstein-Hawking entropy. This correspondence, originally formulated in the near-horizon region of an extremal asymptotically flat Kerr black hole, has been generalized to near-extremal asymptotically flat and asymptotically AdS Kerr-Newman black holes [11][12][13][14][15]. The question we pursue in this letter is: what are the implications of embedding the Kerr/CFT correspondence in a larger AdS/CFT context? We will see that this embedding provides a framework for a UV completion and justifies the Kerr/CFT correspondence as a stand-alone conjecture.An important motivation to revisit the status of the Kerr/CFT correspondence in the larger context of AdS/CFT embeddings comes from recent developments in the physics of rotating, electrically charged, asymptotically AdS black holes. These black holes in dimensions four, five, six and seven, have recently been provided a microscopic foundation for their Bekenstein-Hawking entropy using the superconformal index of the dual . Quite interestingly, a universal and unifying description à la Kerr/CFT that provides a microscopic foundation for the Bekenstein-Hawking entropy of all these black holes by focusing only on a certain near-horizon region, its CFT 2 and applying the Cardy formula was implemented in [24][25][26].The general situation is one in which for ...