Using a wet chemical approach, CoO nanospheres, nano-rings, nano-flowers, and nanowires of different sizes were generated. Among those, nano-rings show ferromagnetic behavior below 6K while the nanospheres remain paramagnetic down. X-ray photoelectron spectroscopy for Co 2p, 3p and 3s core-levels indicates the paramagnetic high-spin Co(II) electronic configuration. This finding reveals the optical, electronic, and magnetic behavior of CoO nanoparticles (NPs) that opens new opportunities for future applications as catalysts precursors for making pigments, lithium-ion battery materials, or as solid state sensors as anisotropy source for magnetic recording.