The NERC and CEH trademarks and logos ('the Trademarks') are registered trademarks of NERC in the UK and other countries, and may not be used without the prior written consent of the Trademark owner.
1The effect of risk perception on public preferences and willingness-to-pay for reductions in the health risks posed by toxic cyanobacterial blooms
AbstractMass populations of toxin-producing cyanobacteria are an increasingly common occurrence in inland and coastal waters used for recreational purposes. These mass populations pose serious risks to human and animal health and impose potentially significant economic costs on society. In this study, we used contingent valuation to elicit public willingness-to-pay (WTP) for reductions in the health risks posed by blooms of toxin-producing cyanobacteria in Loch Leven, Scotland. We found that 55% of respondents (68% excluding protest voters) were willing-to-pay for a reduction in the number of days per year (from 90, to either 45 or 0 days) that cyanobacteria pose a risk to human health at Loch Leven. The mean WTP for a risk reduction was UK£7.91-9.55/household/year, estimated using a logistic spike model.In addition, we found that participation in the market for risk reductions, as well as the amount respondents were willing-to-pay, was strongly dependent on socioeconomic status, usage of the waterbody and attitudes to the environment, as well as individual-specific perceptions and attitudes to risk. This study demonstrates that anticipated health risk reductions are an important nonmarket benefit of improving water quality in recreational waters and should be accounted for in future cost-benefit analyses such as those being undertaken under the auspices of the European Union's Water Framework Directive, but also that such values depend on risk perceptions and attitudes.3