I Am a Doctor, and Here is My Proof: Chinese Doctors’ Identity Constructed on the Online Medical Consultation Websites

Mao, Yansheng; Zhao, Xin

doi:10.1080/10410236.2018.1517635

Cited by 27 publications

(8 citation statements)

References 24 publications

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“…In online health communication, a sincere, personalized relationship must be established between the MSI and user, and by using names, the different parties can easily build rapport with each other. A large number of shares was linked to addressing members of the public by their names in posts as well as using social communication, which is partly consistent with Mao and Zhao's [75] findings that doctors on online medical websites preferred to use salutations or social communication, leading to the projection of a polite image of doctors and earning respect from patients. Overall, the findings suggest that different sub-dimensions of the dialogic and interpersonal communication strategies are effective in MSI engagement with SNS users with respect to generating comments, likes, and shares.…”

Section: Plos Onesupporting

confidence: 72%

Exploring drivers for public engagement in social media communication with medical social influencers in China

Ngai

Singh

2020

PLoS ONE

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Social networking sites offer an important means for increasing the accessibility and enabling new forms of health communication between the public and medical social influencers (MSIs). MSIs have a social presence and are perceived as a credible source of healthrelated information. A research gap, however, exists in understanding the communication strategies employed by MSIs and the factors driving the public to engage in health communication with MSIs. This study, therefore, developed a new conceptual framework incorporating health communication, dialogic and interpersonal communication by employing quantitative content analysis to examine public engagement with MSI communication on the largest microblogging site in China, Sina Weibo. The analysis yielded insights into how the usefulness of health-related information provided alongside the interactive dialogue and affective practices played an active role in engaging the public. The public sought healthrelated information primarily to address issues of concern for well-being and a high level of engagement in terms of online shares, likes, and comments was found. The use of multimedia made the site more appealing, resulting in likes while the expression of emotions by MSIs generated likes and comments. The need to connect with other online users and have a sense of community was reflected in engagement through sharing useful MSI posts by the public. By identifying influential MSIs on social networking sites, health information providers such as organizations and the government can raise awareness of health issues to foster a healthy lifestyle and contribute to better living in the community.

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Section: Plos Onesupporting

confidence: 72%

Exploring drivers for public engagement in social media communication with medical social influencers in China

Ngai

Singh

2020

PLoS ONE

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“…The agenda includes issues of the user's self-configurating the mode of presenting text, visual, and audio-visual information on medical sites that contribute to reducing the cognitive load on the user and increasing his involvement in the site content (Nguyen et al, 2020). Scientists' attention is drawn to the influence of high-quality content of health sites on the formation of greater confidence in the doctor's recommendations (Sivakumar, Mares, 2017), the role of medical consultation sites in forming a personal image of a medical worker (Mao, Zhao, 2019).…”

Section: Discussionmentioning

confidence: 99%

Site Usability as an Indicator of the Educational Institution Media Culture (On the Example of Basic Schools of the Kirov Region)

2020

Media Education (Mediaobrazovanie)

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The article discusses the concept of the site "usability" as an indicator of educational institution media culture. Being a multicomponent concept, usability (the level of accessibility, simplicity and comfort for a visitor to work with the site) includes not only objective aspects affecting operational comfort, but also subjective aspects of perceiving the web interface. The user should easily find the necessary information without getting lost in the functionality and numerous pages, and at the same time enjoy working with the resource. The criteria matrix proposed by the authors allows to study the level of the site usability of a general educational institution and evaluate its success. The research results based on the sites of 37 basic schools of the Kirov region included in the Basic School Project showed that focusing on user-friendly web-interface parameters is poorly developed. Educational organizations do not pay due attention to the proper development of the header (the "head" of the site), the footer (the "basement" of the site), and of the site content usability as a whole. Despite the fact that the resources analyzed clearly demonstrate complying with legal requirements to the structure and content of the site, at the same time, the user convenience parameters are taken into account insignificantly. All this reduce the work efficiency, leads to site visitors' dissatisfaction. It is emphasized that usability plays an important role in the effective interaction of students with the institution, affects the formation of the school image and loyal public attitude. The research results are of practical importance and can be used to increase the level of information work and media culture of educational institutions in the Internet.

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“…Therefore, it is necessary for the platform to manage the content of online health platform information. The first aspect is cognitionbased information that reflects physicians' personal qualities, including physicians' major areas of expertise, education background, total online response time, and so on Mao and Zhao (44). The second one is some affect-based information about physicians' online reputation reported by patients, including recommend index, efficacy satisfaction, and attitude satisfaction.…”

Section: Practical Implicationsmentioning

confidence: 99%

Research on patients' willingness to conduct online health consultation from the perspective of web trust model

Yang²,

Jiang³

et al. 2022

Front. Public Health

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Background and aimsThe online health platform becomes an important choice for users to receive health services. While bringing convenience to users, it also provides lots of overloaded information for users and leads them to have trouble in making online medical choice decisions. In order to understand what types of information on the online health platform play key roles in the user's decision choice, this research explores the effects of cognition-based information, affect-based information and institution-based information on patients' willingness to conduct online health consultation from the perspective of Web Trust Model.MethodsResponses of 412 valid questionnaires were collected via online surveys.ResultsThe results showed that: (1) cognition-based information, affect-based information and institution-based information positively predict patients' willingness to conduct online health consultation; (2) online trust significantly mediates the relationship between online health platform information and willingness to conduct online health consultation; (3) health consciousness significantly moderates the mediating effect of online trust in the effect of online health platform information on patients' willingness to conduct online health consultation.ConclusionsThe findings make theoretical contributions by extending the Web Trust Model to the research field of online health service and offers practical implications for how to effectively provide information on the online health platform.

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I Am a Doctor, and Here is My Proof: Chinese Doctors’ Identity Constructed on the Online Medical Consultation Websites

Cited by 27 publications

References 24 publications

Exploring drivers for public engagement in social media communication with medical social influencers in China

Exploring drivers for public engagement in social media communication with medical social influencers in China

Site Usability as an Indicator of the Educational Institution Media Culture (On the Example of Basic Schools of the Kirov Region)

Research on patients' willingness to conduct online health consultation from the perspective of web trust model

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