I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic

The moderating role of childhood socioeconomic status on the impact of nudging on the perceived threat of coronavirus and stockpiling intention

“…Third, our focus on stockpiling under the threat of COVID-19 was important since practically most countries experienced episodes of stockpiling in the early days of COVID-19 ( Lufkin, 2020 ). Stockpiling is also considered one of the typical hoarding behaviors ( Kirk and Rifkin, 2020 ; Sheth, 2020 ) in response to the serious threat of a contagious virus.…”

Post-pandemic consumption: portal to a new world?

“…Consumers confined to homes may also be suffering from the sensory deprivation of not seeing other people outside of their families. The act of going out is a symbolic enactment of freedom, agency, and exerting control over our lives (KIRK and RIFKIN, 2020). It is not a question of anticipated product scarcity like that leading to earlier hoarding of toilet paper and sanitizing supplies (HAMILTON, 2020), but rather a question of the scarcity of face-to-face human interaction and stimulation.…”

How the COVID-19 Pandemic is Challenging Consumption

“…To keep in touch with friends and family during lockdowns, and with social distancing requirements, there was an increased use of digital technologies such as videotelephony and online chat platforms. These conditions also boosted telehealth, telecommuting, e-commerce and online education (Kirk and Rifkin 2020). The use of social media such as Facebook, WhatsApp, and Zoom also increased (Sheth 2020).…”

“…The use of social media such as Facebook, WhatsApp, and Zoom also increased (Sheth 2020). The virus outbreak triggered hoarding (Kirk and Rifkin 2020;Long and Khoi 2020;Sheth, 2020), defined as the accumulation of large private stocks of goods because of a perceived risk of shortage (Sterman and Doğan 2015). A fear of shortages led many individuals to stockpile daily necessities such as toilet paper, bread, water and cleaning products.…”

“…A fear of shortages led many individuals to stockpile daily necessities such as toilet paper, bread, water and cleaning products. At the same time, consumers turned to do-ityourself and home-based activities such as cooking or gardening (Kirk and Rifkin 2020). Finally, the pandemic may have triggered a sustainable consumption transition (Cohen 2020).…”