“I'M NOT A TARGET MARKET”: Power asymmetries in market segmentation

Kannisto, Päivi

doi:10.1016/j.tmp.2016.09.001

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Segmentation In Tourism Literature1

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Cited by 5 publications

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“…Segmentation approaches can be broadly classified as data-driven versus conceptual segmentation (Dolnicar, 2002, 2014; Kannisto, 2016; Park and Yoon, 2009; Tsiotsou and Vasioti, 2006). The former is based on a posteriori grouping of consumers from a data set that leads to a taxonomy or consumption patterns, such as cluster analysis (e.g.…”

Section: Segmentation In Tourism Literaturementioning

confidence: 99%

New insights on satisfaction prototypes for segmentation: Focus on customer experience

Duque

Riera-Prunera

2021

Journal of Vacation Marketing

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This paper tests a conceptual segmentation using a criterion outlined by Oliver based on the satisfaction prototypes customers may follow. The empirical study was conducted with a sample of theme park visitors grouped into four satisfaction prototypes/segments. Results show the presence of important differences by groups in terms of both the effects of perceived value dimensions on satisfaction and the level of satisfaction by segment, supporting the proposed approach. The findings are valuable for a better identification of key drivers of segments’ satisfaction, which will be helpful to redesign service experiences to better fit the varying preferences of modern consumers.

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