2010
DOI: 10.1080/17513050903428117
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“I Need an Indian Touch”: Glocalization and Bollywood Films

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Cited by 45 publications
(23 citation statements)
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“…fans have responded to this genre by developing strong fan communities in which audience members participate in message board communities, create fanfictions, fan-art, and series reviews, as well as attending conventions and cosplaying (AnimeCons, 2009;Otaku, 2010). Future research could use ethnographic methods to provide deeper understanding of why this Japanese art form draws niche U.S. audiences.…”
Section: Resultsmentioning
confidence: 96%
“…fans have responded to this genre by developing strong fan communities in which audience members participate in message board communities, create fanfictions, fan-art, and series reviews, as well as attending conventions and cosplaying (AnimeCons, 2009;Otaku, 2010). Future research could use ethnographic methods to provide deeper understanding of why this Japanese art form draws niche U.S. audiences.…”
Section: Resultsmentioning
confidence: 96%
“…In addition, in order to expand to new markets, dominant cultural industry players have to incorporate innovations coming from a variety of cultural influences, and adjust to different cultural tastes (Crane 2014). Finally, the struggle for cultural diversity also constitutes an engine for the emergence of cultural movements dedicated to challenging cultural hierarchies and cannons, and fostering subaltern aesthetics (Rao 2010, Iwabuchi 2001, Keane 2006. The literature on media is particularly dynamic in this regard, but works on the visual arts attest similar patterns.…”
Section: Cultural Diversity Governance In Globalising Citiesmentioning
confidence: 99%
“…Ainsi, des études de cas spéciiques sur des industries culturelles nationales issues des pays émergents sont à privilégier. Certes, le phénomène Bollywood n'est plus à présenter, mais des recherches ont été menées autour de ses enjeux de glocalisation (Rao, 2010).…”
Section: L'actualisation Des Objets D'études De La Communication Inteunclassified
“…Pourtant, le XXI e siècle marque plusieurs changements en communication internationale et notre article, tout en soulignant l'arrivée de nouveaux acteurs et de nouveaux enjeux, propose de nouvelles perspectives dans cette féconde tradition de recherche. On pense notamment à l'adaptation du modèle des industries culturelles avec l'avènement de nouveaux acteurs comme Bollywood (Rao, 2010), Nollywood (Adejunmobi, 2011) ou les industries médiatiques latino-américaines (Barbero, 2003 ;Rebouças, 2006). Avec l'avènement d'Internet, le phénomène de mondialisation, la poussée de mouvements sociaux alternatifs et l'apparition dans la sphère géopolitique de pays émergents (comme les BRICS ou les N-11), la tradition de recherche en communication internationale s'est diversiiée et est marquée par de nouvelles tendances et de nouveaux déis.…”
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