In this paper, more than 35,000 survey responses given by tourists from 2010 and 2016 are used to explain visits to tourism attractions in Lanzarote. In the survey, tourists are asked about a wide set of variables. Among these, there is a question regarding the attractions visited during their trip. With these data, it has been possible to carry out a discrete choice model analysis to establish the variables that explain why certain tourists are more prone to visit attractions than others. This study is relevant to understand tourists' mobility patterns and behavior. It also has implications for marketing managers and tourism product developers.