2011
DOI: 10.5367/te.2011.0079
|View full text |Cite
|
Sign up to set email alerts
|

Research Note: Factors Influencing Online Flight Ticket Purchasing

Abstract: In spite of the rapid growth in Internet purchasing of products and services in Korea, the buying rate of online flight ticketing remains low. This research investigates the factors that influence online ticket purchasing through a survey of Internet consumers to determine the relationships between convenience, willingness to purchase and trust. From these, the present satisfaction levels can be assessed and future upgrades and requirements can be planned. It is also necessary to determine the background facto… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1

Citation Types

0
3
0

Year Published

2020
2020
2024
2024

Publication Types

Select...
3

Relationship

0
3

Authors

Journals

citations
Cited by 3 publications
(3 citation statements)
references
References 7 publications
0
3
0
Order By: Relevance
“…A reason could be that female passengers were more concerned about risks and security of using the Internet or it could also be that the sites were complicated to navigate. Hence, a research study by Ahn and Lee (2011) produced certain recommendations for airline managers to improve measures of purchasing online flight tickets. Ahn and Lee (2011) recommended that the procedure of purchasing of airline tickets should be easier and simplified; the main airline web page must allow purchase of tickets with a maximum of three clicks to make the entire process as rapid as possible to prevent passengers to be distracted.…”
Section: Findings and Recommendationmentioning
confidence: 99%
See 1 more Smart Citation
“…A reason could be that female passengers were more concerned about risks and security of using the Internet or it could also be that the sites were complicated to navigate. Hence, a research study by Ahn and Lee (2011) produced certain recommendations for airline managers to improve measures of purchasing online flight tickets. Ahn and Lee (2011) recommended that the procedure of purchasing of airline tickets should be easier and simplified; the main airline web page must allow purchase of tickets with a maximum of three clicks to make the entire process as rapid as possible to prevent passengers to be distracted.…”
Section: Findings and Recommendationmentioning
confidence: 99%
“…Hence, a research study by Ahn and Lee (2011) produced certain recommendations for airline managers to improve measures of purchasing online flight tickets. Ahn and Lee (2011) recommended that the procedure of purchasing of airline tickets should be easier and simplified; the main airline web page must allow purchase of tickets with a maximum of three clicks to make the entire process as rapid as possible to prevent passengers to be distracted. Also, the main web page should include "policy on consumers" personal information' to bring consumer's attention that the information provided are secured under security and privacy policies of the company.…”
Section: Findings and Recommendationmentioning
confidence: 99%
“…Nowadays, PT PELNI provides online ticketing to reach the consumer. Online ticketing convenience through internet support encourages a strong desire to buy (Ahn & Lee, 2011). Further, research Llach, Marimon, Alonso-Almeida, & Bernardo (2013) state that in the transportation industry needs to be developed with e-commerce systems to create customer loyalty.…”
Section: Introductionmentioning
confidence: 99%