<i>Research Note:</i> The Marketing—Finance Interface — A New Direction for Tourism and Hospitality Management

Jang, SooCheong; Tang, Chun-Hung; Park, Kwangmin; Hsu, Li-Tzang

doi:10.5367/te.2013.0251

Cited by 8 publications

(5 citation statements)

References 37 publications

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“…The accounting tools currently used do not provide accurate information and even 172 exclude basic indicators for evaluating the performance of the production process, lead-173 ing to ill-considered decisions by managers [36]. So managers wanted new accounting 174 tools that provide accurate information about costs that manufacturing activities incur 175 quickly [37].…”

Section: The Accuracy Of the Accounting System 171mentioning

confidence: 99%

The Effect of Artificial Intelligence (AI) on the Quality and Interpretation of Financial Statements in the Hotels Classified in the AQABA Special Economic Zone (ASEZA)

Hamadneh¹,

Saleh²,

Jawabreh³

et al. 2021

Preprint

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The study aims to examine the effects of artificial intelligence (AI) on the consistency and analysis of financial statements in hotels in ASEZA, Jordan. This research is an exploratory, empirical study, which uses the methodology of data collection and interpretation to draw conclusions. The researchers used the arithmetic mean, standard deviation, T-test and ANOVA test to calculate the degree of significance of the study questions. The findings of a basic linear regression study of the impact of AI implemented in Jordanian hotels on the integration of accounting information systems and the association between AI and the integration of accounting information systems (R = 59.6%) also indicate that the fixed limit value amounted to (2.060) and the value of (Beta) for T-test

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Section: The Accuracy Of the Accounting System 171mentioning

confidence: 99%

The Effect of Artificial Intelligence (AI) on the Quality and Interpretation of Financial Statements in the Hotels Classified in the AQABA Special Economic Zone (ASEZA)

Hamadneh¹,

Saleh²,

Jawabreh³

et al. 2021

Preprint

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“…As a result, interest in the interrelationship between marketing and finance has grown in both the industry and academia (Jang et al, 2013). However, there are obstacles to the inter-connections of marketing and finance.…”

Section: Hospitality Financementioning

confidence: 99%

“…Hospitality research offers many opportunities for a marketing-finance interface. Recently, Jang et al (2013) proposed the marketing-finance interface as a new direction for hospitality and tourism management. Even before this proposal, a couple of studies delved into interface research by examining the impact of marketing activities on financial firm performance.…”

Section: Hospitality Financementioning

confidence: 99%

Hospitality finance and managerial accounting research

Park

Jang

2014

International Journal of Contemporary Hospitality Management

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Purpose – The purpose of this study is to present a brief overview of hospitality finance/accounting (HFA) research and to propose the utility of interdisciplinary research in the HFA field. Design/methodology/approach – This study outlines HFA research and adds a brief summary of mainstream finance and accounting research topics. To further improve HFA research, this study suggests the need for interdisciplinary research that could effectively integrate finance/accounting with other management subjects in the hospitality field. Findings – Despite its importance, interdisciplinary research has not been given enough attention in the field of HFA. This study sheds light on the need for interdisciplinary research and proposes paths for conducting interdisciplinary HFA research, such as behavioral finance, marketing-finance interface, human resource management finance/accounting, etc. Practical implications – This study suggests that the results of interdisciplinary HFA research can provide useful practical implications from shareholder and organizational perspectives in the hospitality industry. Originality/value – Although the interdisciplinary research concept is not really new, it has not been extensively addressed in hospitality academia. In this respect, this study suggests expanding the horizon for HFA researchers.

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“…The problem of developing an international marketing strategy for green tourism services through the introduction of innovative advertising technologies is of particular interest (Hernández, Kirilenko, & Stepchenkova, 2018;Jang et al, 2013;Pan, 2019;Tolmacheva, 2016;Wu, 2018). The urgency of the chosen topic is that competition in the Ukrainian green tourism market is quite high nowadays, while the potential of standard advertising tools is much lower due to the specifics of the market itself, as well as the so-called "information blindness" of the audience, which is caused by excessive consumption of various advertising appeals by modern consumers.…”

Section: Introductionmentioning

confidence: 99%

Marketing Strategies of Development on the Example of Green Tourism

Malinoshevska¹,

Korzh

2020

TSEJ

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Current economic conditions for the development of business entities are characterized by oversaturation with goods and services, as well as high levels of industrial progress. Tourist services are not an exception and their effectiveness depends primarily on the degree of satisfaction of target customers and the coverage of both individual clients as well as corporate ones by the market. At the same time, advertising has become one of the main elements of a marketing strategy in the tourist services system. But the introduction of innovative advertising measures is now unreasonably ignored by tour operators. Therefore, the most promising latest advertising technologies in the implementation of the international marketing strategy of the tour operators are identified in the research paper. Today, in both global and domestic practices, demand for natural rest and recreation is increasing. It is precisely in line with such demand and peasant traditions of Ukraine, so it is necessary to use this opportunity and develop rural green tourism. Green tourism has many different definitions and interpretations. A significant cohort of domestic and foreign scientists distinguishes it as a separate tourist destination; no less opponents consider it an integral part of the ecological tourism structure. However, even extensive research does not allow one to interpret this phenomenon uniquely and individually. Balancing the rural green tourism market is possible when effective state regulation is in place, the condition and feasibility should be investigated. The subject of research is the theoretical and methodological foundation of competitive advantages of rural green tourism. The purpose of this study is to develop and form factors taking into account the competitive advantages of rural green tourism, identify the main stages and possible marketing strategies of rural tourism entities to enter the international market and explore promising methods of lead generation through innovative advertising technologies. To achieve this purpose, the author uses a dialectical method of scientific knowledge and a number of general and special research methods, interconnected and consistently applied according to the general logic of analysis: theoretical generalization, analysis and synthesis, systemic analysis, statistical analysis, comparison, classification and modeling. Logical methods of analysis that summarize the functioning of rural green tourism; methods of statistical processing taking into account statistical data; method of comparative analysis. Conclusion. As a result of research on the basis of the offered factors influencing development of rural green tourism, the theoretical analysis of competitive advantages was checked. Rural green tourism can provide demographic stability and solve socio-economic problems in rural areas. The development of rural green tourism needs support from the state, the establishment of regulatory measures for employment opportunities for the rural population. Rural green tourism can become an organizational and economic component to solve the problems of rural residents.

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Research Note: The Marketing—Finance Interface — A New Direction for Tourism and Hospitality Management

Cited by 8 publications

References 37 publications

The Effect of Artificial Intelligence (AI) on the Quality and Interpretation of Financial Statements in the Hotels Classified in the AQABA Special Economic Zone (ASEZA)

The Effect of Artificial Intelligence (AI) on the Quality and Interpretation of Financial Statements in the Hotels Classified in the AQABA Special Economic Zone (ASEZA)

Hospitality finance and managerial accounting research

Marketing Strategies of Development on the Example of Green Tourism

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