Paleointensity estimates provide much needed information on field generation within Earth's core and upon the convective processes at work within the mantle. We present new paleointensity estimates from the early Cretaceous Etendeka large igneous province in Namibia (135Ma), which add to the sparse Southern Hemisphere data set. The Early Cretaceous marks an important change in the Earth's magnetic field from a state of rapid polarity reversals, to one of long-term stability associated with the onset of the Cretaceous Normal Superchron at 121 Ma. Paleointensity determinations, using the IZZI protocol, were carried out on a total of 172 specimens from 14 sites encompassing the exposed stratigraphy of the Etendeka province. Numerous checks of data reliability were considered before results were accepted, including partial thermoremanent magnetization (pTRM) checks and pTRM tail checks, hysteresis properties, thermomagnetic analyses, observations under reflected light, and changes to room-temperature susceptibility during the experiments. Following these checks, a total of 64 individual samples from five sites were considered to provide reliable paleointensity determinations. These results were combined to provide site mean data with an overall average virtual dipole moment (VDM) for the study of 2.5 6 1.0 3 10 22 Am 2 . This value equates to approximately 30% of present Earth's field and, when considered alongside existing studies, suggests that Earth's field strength was low in the time leading up to the Cretaceous normal superchron.