“…In the initial Internet survey of about three million respondents, 68% of the respondents indicated seeing the ambiguous Dress picture as W&G and 32% of the respondents as B&B in a forced-choice situation (Holderness, 2015). Subsequent studies reported a higher proportion of W&G viewers (Dixon & Shapiro, 2017;Mahroo et al, 2017;Moccia et al, 2016;Wallisch, 2017;Witzel, Racey, & O'Regan, 2017), a higher proportion of B&B viewers (Chetverikov & Ivanchei, 2016;Lafer-Sousa et al, 2015), or an equal split between the two viewer types (Aston & Hurlbert, 2017;Chetverikov & Ivanchei, 2016;Hesslinger & Carbon, 2016;Karlsson & Allwood, 2016;Schlaffke et al, 2015;Vemuri et al, 2016;Winkler, Spillmann, Werner, & Webster, 2015) using forced-choice and free naming paradigms. In studies that went beyond the possibility of two viewer types, mainly using freenaming paradigms to assess the colours of the ambiguous Dress picture, an intermediate variant of the Dress perception emerged -participants reported seeing the Dress as blue and brown/gold (B&Br) (Aston & Hurlbert, 2017;Lafer-Sousa et al, 2015;Mahroo et al, 2017;Wallisch, 2017;Witzel et al, 2017).…”