I Will Do It If I Enjoy It! The Moderating Effect of Seeking Sensory Pleasure When Exposed to Participatory CSR Campaigns

Maya, Salvador Ruíz de; Lardín-Zambudio, Rafaela; López‐López, Inés

doi:10.3389/fpsyg.2015.01940

Cited by 15 publications

(15 citation statements)

References 76 publications

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“…Most CSR messages are designed to achieve the primary goals of engaging the public with an issue and promoting their participatory behavior (e.g., Lichtenstein et al, 2004; Ruiz de Maya et al, 2016). Broadly, public engagement with CSR activities can be divided into online and offline.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The value of CSR activities has been well documented in the literature, encompassing benefits for society, such as enhancing community welfare and ameliorating social issues, as well as benefits for companies themselves, both in terms of reputation and profits (E. E. K. Kim, Kang, & Mattila, 2012; Klein & Dawar, 2004; Mohr & Webb, 2005; Ruiz de Maya, Lardín-Zambudio, & López-López, 2016).…”

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confidence: 99%

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Visual CSR Messages and the Effects of Emotional Valence and Arousal on Perceived CSR Motives, Attitude, and Behavioral Intentions

Chung

Lee

2017

Communication Research

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Companies have frequently used visuals (e.g., still images and videos) as part of their corporate social responsibility (CSR) communication strategies, and those visuals often contain emotional content. As yet, however, scholars and practitioners have little understanding of how emotional design influences the effectiveness of CSR communication. This study examined how the emotional valence and arousal generated from contextual images in CSR messages affected the perceived CSR motives of companies, attitude toward the companies, purchase intention, and CSR participation intention. The results of a 2 (valence: positive vs. negative) × 2 (arousal: calm vs. arousing) experiment showed that arousing negative images elicited the highest level of attributing public-serving CSR motives to companies, the most favorable attitude toward the companies, and the strongest purchase intention, and CSR participation intention. We discuss the theoretical and practical implications.

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Section: Literature Reviewmentioning

confidence: 99%

mentioning

confidence: 99%

Visual CSR Messages and the Effects of Emotional Valence and Arousal on Perceived CSR Motives, Attitude, and Behavioral Intentions

Chung

Lee

2017

Communication Research

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“…Advantages to the company that will be rewarded by these seals will come from the fact of using a tool where the main point is to give an answer to expectations and concerns of people with a disability, or with a potential disability, and their families. In this sense, the behavior of the company is perceived as authentic and aligned with the values of people that could be affected by this problem ( Becker-Olsen et al, 2006 ; Varman and Belk, 2009 ; Wagner et al, 2009 ; Ruiz de Maya et al, 2015 ).…”

Section: Reporting Corporate Commitment With Disability To Improve Comentioning

confidence: 97%

Consumers’ Loyalty Related to Labor Inclusion of People with Disabilities

González

Fernández

2016

Front. Psychol.

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Purpose: the purpose of this paper is to show that reporting the corporate commitment to labor exclusion of people with disability correlates with the increase of consumer loyalty.Methodology: It is a theoretical revision that will relate consumer loyalty to three main topics: disability and labor exclusion, responsible consumerism toward disability, and corporate communication to increase loyalty of those consumers that are concerned about this problem.Findings: • Disability is an invisible phenomenon that concerns the whole of human society. So, the exclusion of the collective appears as a great social problem that might be dealt by the companies to be perceived as responsible. • Responsible companies are awarded with the loyalty of the consumers. • Clear corporate information about the commitment with this problem will reinforce the loyalty toward the brand. • This information can be given in an informal way or by following a certification process. The impact of those methods will depend on how disability is understood by each consumer.Originality/value: This paper focuses on a topic usually neglected by companies and even by literature. However, the fact that more and more companies are paying attention to this problem allows us to think that we are facing a social change that will challenge companies.

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“…Attribution theory is commonly used to understand how the causes that consumers attribute to corporate behaviour influence their subsequent attitudes and behaviours in the marketplace (Ruiz de Maya et al , 2016). Researchers generally distinguish between consumer attributions of altruistic or egoistic motives for companies to engage in a specific behaviour (Bigné et al , 2010; García de los Salmones and Pérez, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Information specificity, social topic awareness and message authenticity in CSR communication

Pérez

Salmones

Liu³

2020

JCOM

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PurposeThis paper explores how companies can improve consumer attitudes towards corporate social responsibility (CSR) messages and companies by designing the content of the message, which should provide specific information and improve social topic awareness among consumers. The paper also explores the mediating role of message authenticity between the CSR message content and consumer attitudes towards the information and the company.Design/methodology/approach302 participants evaluated the website of a fictitious company that included information about its CSR activities. The authors collected data through a questionnaire of Likert-type and dichotomous scales and contrasted the hypotheses with a causal model, analysing the relationships among variables through structural equation modelling (SEM) with the software EQS 6.1.FindingsThe findings suggest that information specificity and social topic awareness improve consumer perceptions of message authenticity. The findings also show that message authenticity improves consumer trust and attitudes towards the information and the company. Attitude towards the information, message authenticity and social topic awareness show the largest impacts on trust and attitude towards the company, while information specificity also has a positive although smaller effect.Originality/valueIntegrating information specificity and social topic awareness within the conceptual model presented in this paper, based on the heuristic-systematic model (HSM) and attribution theory, allows researchers and practitioners to close the gap between companies' CSR activities and consumers' perceptions, attitudes and behaviours.

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I Will Do It If I Enjoy It! The Moderating Effect of Seeking Sensory Pleasure When Exposed to Participatory CSR Campaigns

Cited by 15 publications

References 76 publications

Visual CSR Messages and the Effects of Emotional Valence and Arousal on Perceived CSR Motives, Attitude, and Behavioral Intentions

Visual CSR Messages and the Effects of Emotional Valence and Arousal on Perceived CSR Motives, Attitude, and Behavioral Intentions

Consumers’ Loyalty Related to Labor Inclusion of People with Disabilities

Information specificity, social topic awareness and message authenticity in CSR communication

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