Aim: PHEDRA (Platform for Haematology in EMEA: Data for Real World Analysis) is a unique, noninterventional project based on secondary data collection from real-world (RW) patient-level (health record) databases to understand treatment patterns in hematological malignancies. It compares ibrutinib's effectiveness with alternative treatments using RW data (RWD) and randomized clinical trials data. Randomized clinical trials (RCTs) enable medicines to be rigorously evaluated in a controlled environment, through the application of inclusion/exclusion criteria for patient entry into the trial and randomization of treatments administered [1]. However, they do not establish the comparative effectiveness of drugs in real-world (RW) populations, which are often more heterogeneous than trial populations and where treatment is often subject to less close monitoring and frequency of data collection [1][2][3]. There remains insufficient knowledge and limited published literature on routine clinical practice, treatment pathways and outcomes in the management of patients with hematological malignancies. This is needed to guide optimal therapeutic decisions in patients with cancer at different stages of disease, particularly as the number of available treatments and possible drug combinations multiply [4].There is increasing recognition of the value of using real-world data (RWD) alongside RCT data (i.e., historical controls) to generate comparative effectiveness research on new therapies [2,5]. Indeed, with advances in cancer therapy and a multiplicity of comparators/standards of care depending on local routine practice (making it impractical or impossible to obtain data on all potentially relevant comparisons in an RCT setting), the need for RWD to educate regulators, payers, healthcare providers, healthcare decision makers and patients about treatment patterns and outcomes has never been greater [2]. RWD can further demonstrate the comparative effectiveness of a treatment once available on the market as well as inform clinical drug development, for example, by providing information on existing therapies and the profile of patients with poor outcomes who may have specific unmet needs. Although RWD cannot replace RCT data with regard to efficacy and safety, it can challenge and improve understanding of the 'standard of care' [1]. RWD can provide useful outcomes information across multiple relevant