Iconology Analysis in Advertising Design, Case Study Go-Jek Billboard Advertising: Series "Mager Tanpa Laper" in Yogyakarta-Indonesia

Ardhianto, Peter

doi:10.31763/viperarts.v2i1.57

Cited by 5 publications

(5 citation statements)

References 21 publications

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“…But through behavioral interactions, these sensations that require imagining can take place. Other sensory functions, such as touch and hearing, can give the audience a more realistic sense of presence [17]. Other sensory functions, such as touch and hearing, can give viewers a more authentic sense of immersion.…”

Section: Intelligent Advertising Design Strategy Methods Based On Int...mentioning

confidence: 99%

Intelligent Advertising Design Strategy Based on Internet of Things Technology

Gai

2022

Wireless Communications and Mobile Computing

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With the rapid development of modern economy, the advertising industry is crucial to economic and social development, and information technology has made a significant contribution to the development. Outdoor advertising is not only an important part of a city’s image but also reflects the overall appearance of a city’s economy, politics, and culture. With the emergence of IoT technology, new advertising communication modes are constantly updated. The Internet of Things is at the forefront of information technology and provides a major impetus for the development of the advertising industry today. This paper studies the intelligent advertising design strategy based on the Internet of Things technology, which is a truly responsive advertising communication mode that serves the needs of the audience. Through multisensory interaction design, an effective interaction between people and advertisements can be formed. And it adopts a variety of crawling strategies to analyze the intelligent web advertisement crawler system to collect advertisement data in the Internet. The research results show that the repetition rate of advertisements captured by the best priority strategy is stable at around 25%, and the overall advertising information repetition rate is the lowest.

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Section: Intelligent Advertising Design Strategy Methods Based On Int...mentioning

confidence: 99%

Intelligent Advertising Design Strategy Based on Internet of Things Technology

Gai

2022

Wireless Communications and Mobile Computing

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“…According to research by Wibowo and Ardhianto (2020), billboard advertisements have spread viral messages about MFOA companies. Meanwhile, Ahmad and Lasi (2020) found that businesses such as MFOAs can strengthen customer relationships by optimizing viral marketing on social media and their websites.…”

Section: Acceptance Of Mfoa By Consumers During a Pandemicmentioning

confidence: 99%

COVID-19 Pandemic Challenges and Innovations

Supriadi

2023

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As a direct consequence of the COVID-19 pandemic, several aspects of human life have been profoundly disrupted. This involves maintaining social order, the public’s health, and the functioning of businesses. This article attempts to investigate the implications of food purchasing patterns in Indonesia. Because of people’s limited mobility, firms in the restaurant sector have grown to depend on online meal delivery systems, sometimes known as mobile food ordering apps. This is because of the convenience that these systems provide (MFOA). In addition, several networks have advertised their services via various web methods. The research paper conducted a literature review and found that consumers prefer advertising messages that demonstrate solidarity and compassion during the epidemic and that stay-at-home government regulations are supportive of this shift in behavior. In addition, the research found that consumers favor advertising messages that demonstrate solidarity and compassion during the epidemic. The results might serve as a springboard for further research into the impact of digital media on consumer behavior, online marketing, and advertising during the outbreak. If they take the time to educate themselves on the consumer landscape, platforms for online food delivery have the potential to have a positive impact not just on the economy but also on businesses and the quality of life.

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“…Based on Nielsen data, entertainment programs and series absorbed the largest television spending, namely 23% and 22% of total spending of 143 trillion at the end of 2019. Furthermore, entertainment programs that absorbed the largest advertising spending came from variety shows and talk shows [11] [12] [13]. It is not wrong if the audience seeks gratification through television with entertainment programs as its mainstay.…”

Section: Media Consumption Patterns: Media Character Gratification So...mentioning

confidence: 99%

The Role of Outdoor Media and "Solo Berseri" Magazine in Enhancing the Effectiveness of Surakarta Municipal Program Promotion (ATT)

Ayu

Haryono

Hastjarjo

et al. 2023

att

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This study aimed to provide input and evaluation for the Surakarta City Communication, Information, Statistics, and Encryption Service in measuring the effectiveness of their information dissemination work programs. Conducted as a descriptive quantitative research with a sample size of N = 30, the study assessed the media consumption patterns of Surakarta City residents and the affordability of the promotional media used by the Solo City Government. The findings of this study revealed that the magazine "Solo Berseri" possesses sufficient attractiveness and informational value, meeting the gratification needs of its readers. However, the limited accessibility of this magazine hampers its effectiveness as a promotional medium. These results emphasize the importance of ensuring accessibility and distribution channels for promotional materials. Addressing the limited accessibility of "Solo Berseri" would enhance its impact as a promotional medium for the Solo City Government. Additionally, the findings suggest that the strategic placement of billboards can effectively reach the target audience and disseminate important information. Based on these findings, recommendations can be made for the Surakarta City Communication, Information, Statistics, and Encryption Service to improve their information dissemination strategies. Implementing measures to increase the accessibility of "Solo Berseri" and exploring additional affordable promotional media channels could enhance the effectiveness of their communication efforts. By incorporating these suggestions, the Surakarta City Government can enhance their communication efforts and ensure that important information reaches and resonates with the residents effectively

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Iconology Analysis in Advertising Design, Case Study Go-Jek Billboard Advertising: Series "Mager Tanpa Laper" in Yogyakarta-Indonesia

Cited by 5 publications

References 21 publications

Intelligent Advertising Design Strategy Based on Internet of Things Technology

Intelligent Advertising Design Strategy Based on Internet of Things Technology

COVID-19 Pandemic Challenges and Innovations

The Role of Outdoor Media and "Solo Berseri" Magazine in Enhancing the Effectiveness of Surakarta Municipal Program Promotion (ATT)

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