İçsel Pazarlama Uygulamalarinin Örgütsel Bağliliğa Etki̇si̇nde İş Tatmi̇ni̇ni̇n Araci Rolü: Bankacilik Sektöründe Bi̇r Araştirma

Yeniçeri, Tülay; KURT, Pınar; Akgül, Volkan

doi:10.15295/bmij.v8i1.1357

Cited by 6 publications

(3 citation statements)

References 23 publications

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“…Therefore, making both subjective and objective assessments at the same time. In this context, the findings of this study can be linked with previous studies (Slater and Narver, 1994;Çağlar, 2004;Güleş and Bülbül, 2004;Çakıcı and Eren, 2005;Bulut et al, 2009;Özdemir, 2010;Ergün ,2013;Uygun et al, 2013;Bakan and Büyükbeşe 2014;Yüce and Kavak, 2017;Uygun and Akın, 2017;Hamşıoğlu, 2018;Şahin and Aytekin, 2019;Yeniçeri et al, 2020) which found parallel results with this study. Hence, it can be stated that this study's findings are supported by the literature.…”

Section: Conclusion and Recommendationssupporting

confidence: 85%

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Bankaların İçsel Pazarlama ve Pazar Odaklı Yaklaşımlarının Performans Üzerine Etkisi

Beyaz

Güngör

Kiliçarslan

2021

Süleyman Demirel Üniversitesi Vizyoner Dergisi

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Information technologies are developing rapidly nowadays and globalization concept which shows up in parellel to IT has started to threaten the existence of firms by making competitive environment more intensive. Counter to this threat, businesses are trying to provide an advantage against their competitors by developing various of strategies. Internal marketing and market oriented approach are among the significant strategies which are developed within this scope. In the study, it is aimed to determine the effects of internal marketing practices and market oriented approach on performance in banks. Besides, it is examined whether internal marketing practices have an effect on market oriented approach or not. As a result of the study, it is determined that internal marketing practices and market oriented approach of banks affect their performance positively. Moreover, it is found that internal marketing practices affect market oriented approach substantially.

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Section: Conclusion and Recommendationssupporting

confidence: 85%

“…Finding are presented on the Table 5. increase job satisfaction, and provides exhibition of customer and market-oriented approach of employees (İşler and Özdemir, 2010: 115;Yeniçeri, Kurt and Akgül, 2020;Uygun et al, 2013: 142).…”

Section: Regression Analysis Findingsmentioning

confidence: 99%

Bankaların İçsel Pazarlama ve Pazar Odaklı Yaklaşımlarının Performans Üzerine Etkisi

Beyaz

Güngör

Kiliçarslan

2021

Süleyman Demirel Üniversitesi Vizyoner Dergisi

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“…On the other hand, civic virtue is defined as behaviors that indicate employees' participation in the political life of the organization, their commitment, and interest at the macro-level (Podsakoff, MacKenzie, Paine and Bachrach, 2000). In the literature, there are studies examining the impact of internal marketing on issues such as organizational commitment (Candan and Gündüz Çekmecelioğlu, 2009;Dokuzoğlu and Eren, 2020;Kocaman, Durna and İnal, 2013;Taşkın and Yeni, 2016;Tuncay, 2018;Yeniçeri, Kurt and Akgül, 2020;Yıldız, 2020), job satisfaction (Arslanoğlu, Bektemür and Gemlik, 2020;Baran and Arabelen, 2017;Eşitti and Buluk, 2018;Öngel and Şenol, 2019;Özçifçi, 2018;Yıldız, 2011), job performance (Duyan, 2020;Eşitti and Buluk, 2018), and OCB (Abzari and Ghujali, 2011;Eren, Kaygisiz and Katlav, 2016;Mülayim, 2013;Yildiz, 2016b). While the studies in the literature generally include studies aimed at determining the relations of internal marketing with different variables, it is seen that studies on OCB are not very common.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Internal Marketing Implementations on the Organizational Citizenship Behaviors of Youth and Sports Directorate Employees

Duyan

2021

Spor Bilimleri Araştırmaları Dergisi

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Internal marketing and organizational citizenship issues have recently begun to be studied more in the literature. This study aimed to examine the effect of internal marketing practices on the organizational citizenship behavior of employees in the sports sector. Data were collected by simple random sampling method using an online survey tool and was obtained from Antalya, Karaman, Kütahya, Izmir, Istanbul, and Muğla Provincial Directorate of Youth and Sport of employees (N = 224). As a data collection tool, the IM-11 scale developed by Yildiz and Kara (2017) was used to measure internal marketing, and the organizational citizenship behavior scale developed by Bolat, Bolat and Seymen ( 2009) was used to measure organizational citizenship behavior. Descriptive statistics, validity and reliability analysis, correlation analysis, and hierarchical regression analysis were used in the analysis of the data. The result of the analyses showed the significant and positive effect of internal marketing on organizational citizenship behavior. In other analyzes, while internal marketing had a significant and positive effect on the sportsmanship and civic virtue subscale of organizational citizenship behavior, no significant effect was observed on altruism, conscientiousness, and courtesy.

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The mediating role of organizational commitment in the relationship between internal marketing and job performance: Application in Turkiye

Paksoy,

Durmaz,

Özbezek

et al. 2024

JEM

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Aim/purpose – The study aims to investigate the role of organizational commitment as a mediator between internal marketing and job performance. Design/methodology/approach – For this purpose, data were collected from 239 per- sonnel working in the textile sector in Turkiye’s Organized Industrial Zone. The data obtained from the participants through the survey method were examined by explanatory factor analysis, descriptive statistics, correlation, and bootstrap regression analyses. Findings – The findings of the research clearly show that internal marketing practices have a significant impact on job performance. Internal marketing variable explained 52.24% of the change in organizational commitment. However, it has been revealed that organizational commitment has a partial mediating role in the relationship between internal marketing practices and job performance. Research implications/limitations – This study has limitations in taking samples from Turkiye, focusing on the textile industry, and using the convenience sampling method. Originality/value/contribution – These results strongly support the argument that internal marketing practices further increase job performance through organizational commitment. Keywords: internal marketing, organizational commitment, job performance. JEL Classification: M10, M12, M31, M19

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İçsel Pazarlama Uygulamalarinin Örgütsel Bağliliğa Etki̇si̇nde İş Tatmi̇ni̇ni̇n Araci Rolü: Bankacilik Sektöründe Bi̇r Araştirma

Cited by 6 publications

References 23 publications

Bankaların İçsel Pazarlama ve Pazar Odaklı Yaklaşımlarının Performans Üzerine Etkisi

Bankaların İçsel Pazarlama ve Pazar Odaklı Yaklaşımlarının Performans Üzerine Etkisi

The Effect of Internal Marketing Implementations on the Organizational Citizenship Behaviors of Youth and Sports Directorate Employees

The mediating role of organizational commitment in the relationship between internal marketing and job performance: Application in Turkiye

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