Ambidextres Innovationsmanagement in KMU 2023
DOI: 10.1007/978-3-662-66458-2_5
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Ideenumsetzung

Claus Lang‐Koetz
1
,
Annika Reischl
2
,
Stephan Fischer
3
et al.

Abstract: ZusammenfassungIn der Umsetzungsphase werden die vorher ausgewählten Ideen umgesetzt. Hier spielen Produktentwicklung, Aufbau von Produktion, Logistik und Vertriebswegen und eine geeignete Innovationskommunikation eine wichtige Rolle und weiterhin die Markteinführung.

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