Scenic resources are the essence of natural and human resources in national parks, and the effectiveness of conservation policy implementation is the key to achieving the ecological integrity, authenticity and typicality of national parks. Based on the research hypothesis of the relationship between "conservation behavior intention" and "conservation policy" of national park landscape resources proposed by Shennongjia National Park, this study establishes a second-order SEM, reveals the internal relationship between the conservation behavior intention and conservation policy of national park landscape resources, and puts forward the optimization path of the management and control path of national park landscape resources conservation through difference analysis. The research results show that national park landscape resource conservation policy has a significant positive impact on social norms, and directly affects conservation behavior intentions through social norms; Community residents are more concerned about the impact of conservation policies on their production and lifestyle, while tourists pay more attention to the ecological environment quality of landscape resources and the implementation of relevant policies such as recreational facilities. The management of legislation policy directly affects the existing way of scenic resources in Shennongjia National Park, and affects the establishment of community management and control mechanism and the behavior of community residents through social norms. This study puts forward the strategy of optimizing the national park landscape resource conservation policy in four aspects, namely, ecological environment sustainability, ecological conservation policy system, coordinated and orderly management and control mechanism, and joint construction of harmonious social relations.