“…Psychological-level factors include value factors, environmental cognition, adjustment focus, comfort preference, utility perception, and others. In terms of values factors, in a sample of British urban residents, Li et al found that while social altruistic values are the main influence of a low-carbon lifestyle and ecological values are also a factor, care for the environment is not a main motivation, and changing one's original lifestyle is more due to the influence of human interests; therefore, the authors support the connection between altruistic values and low-carbon behavior [ 5 ]. In his research of low-carbon consumption behavior, Ajzen showed that such values are divided into conspicuous consumption values, emotional consumption values, economic consumption values, functional consumption values, and social consumption values [ 16 ].…”