Identifying Themes of Entrepreneurial Strategy of New Ventures in International Markets Entry

Abstract

The study aim is to identify themes of entrepreneurial strategy of new venture in international markets entry. In the study, using qualitative research methods, a sample consist of five new ventures in central state of Iran studied. Interview technique was used for data collection. The data analysis results showed that the identification of new ventures entrepreneurial strategy in international markets entry by industrial managers consists of identifying opportunities, managing uncertainty, capabilities discovery, and customer discovery and channel discovery which have been approved by various studies.

Entrepreneurial Marketing Impact Score on MSME Performances Through Its Dimension

“…In contrast, research conducted by Morris et al (2002) are seven: opportunity-driven, proactiveness, innovation-focused, customer intensity, risk management, resource leverage, and value creation. The seven dimensions of Morris et al (2002) is supported by research conducted from some scholars such as Rezvani et al (2013), Gorica & Buhaljoti (2016), Eggers et al (2020).…”