2015
DOI: 10.4135/9781473910560
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Identity and Capitalism

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Cited by 51 publications
(56 citation statements)
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“…Drawing on a narrow semantic interpretation, Moran () argues that in its present form, identity did not actually ‘exist’ until the 1960s. We accept that prior to this period there was not the same intensity and level of attention given to the preoccupation with identity concerning one's own self‐image, and this actual term, as opposed to what it implied, had not yet entered everyday consciousness.…”
Section: Reinventing the Wheel?mentioning
confidence: 99%
“…Drawing on a narrow semantic interpretation, Moran () argues that in its present form, identity did not actually ‘exist’ until the 1960s. We accept that prior to this period there was not the same intensity and level of attention given to the preoccupation with identity concerning one's own self‐image, and this actual term, as opposed to what it implied, had not yet entered everyday consciousness.…”
Section: Reinventing the Wheel?mentioning
confidence: 99%
“…In western society, the growth in the notion of (personal) identity can be linked to a huge explosion in consumer choice. Possibilities for self-expression in the formation of identity are realised by means of consumption in contemporary capitalist societies (Moran 2014). Thus, from the very beginning, the identity project has only been available to a particular sector of societythe middle and upper classes.…”
Section: Maskulin: Centring the Western Standardmentioning
confidence: 99%
“…The mode of production, rather than the reason for or the purpose of consumption, is central to this part of his discussion of commodities. However, the constant creation of seemingly never-ending sources of human gratification have arguably made consumption one of the key driving forces in maintaining capitalism (Bauman, 2005;Ewen, 1976;Harvey, 2011;Moran, 2015). For this reason, contemporary theorists tend to speak of identities, aspirations and meanings when discussing commodities (Gabriel and Lang, 1996;Moran, 2015;Radin, 1996).…”
Section: Conceptualising Consumption: Commodities Signs and Pleasuresmentioning
confidence: 99%