2008
DOI: 10.1016/j.jesp.2008.02.001
|View full text |Cite
|
Sign up to set email alerts
|

Identity motives and cultural priming: Cultural (dis)identification in assimilative and contrastive responses

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

6
90
1

Year Published

2010
2010
2017
2017

Publication Types

Select...
6
3

Relationship

2
7

Authors

Journals

citations
Cited by 96 publications
(97 citation statements)
references
References 34 publications
6
90
1
Order By: Relevance
“…The expected contrast effect was present for low-VI consumers, suggesting that the priming task deactivated the cognitive network related to a given value and increased the likelihood of purchasing a brand that is context value incongruent (Zou et al, 2008). Low-VI consumers in the context of modernism-traditionalism exerted effort to negotiate between their identities and the primes used to guide their decisions.…”
Section: Resultsmentioning
confidence: 89%
See 1 more Smart Citation
“…The expected contrast effect was present for low-VI consumers, suggesting that the priming task deactivated the cognitive network related to a given value and increased the likelihood of purchasing a brand that is context value incongruent (Zou et al, 2008). Low-VI consumers in the context of modernism-traditionalism exerted effort to negotiate between their identities and the primes used to guide their decisions.…”
Section: Resultsmentioning
confidence: 89%
“…Specifically, when high VIs are presented with value related cues (modern or classic), they will not have a clear preference for either value-related (modern vs. classic) brand (Benet-Martinez et al, 2002;Zou, Morris, & Benet-Martinez, 2008). Taken together, we expect to replicate the effect of VI in the domain of brands under different levels of contextual (modern versus traditional) cues.…”
Section: Value Integrationmentioning
confidence: 77%
“…S2), and participants in the control conditions wrote about five geometric figures (44). Then participants completed three blocks of name-recognition trials: literal translations (27 trials), English names (27 trials), and Chinese names (54 trials).…”
Section: Methodsmentioning
confidence: 99%
“…A problem of this approach is that it remains unclear whether low scores on the identification measure represent disidentification or simply reflect a lack of identification with the group (i.e., nonidentification). Third, some researchers have developed one-dimensional scales of disidentification (e.g., Elsbach & Bhattacharya, 2001;Kreiner & Ashforth, 2004;Ikegami & Ischida, 2007;Josiassen, 2001;Verkuyten & Yildiz, 2007;Zou, Morris & Benet-Martinez, 2008). A careful examination of these scales indicates, however, that all of these proposed one-dimensional measures contain more than one dimension of disidentification.…”
Section: Prior Measurement Of Disidentificationmentioning
confidence: 99%