If it’s so good, why not make them do it? Why true dialogue cannot be mandated

Lane, Anne B.

doi:10.1016/j.pubrev.2018.10.001

Cited by 32 publications

(33 citation statements)

References 35 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…As later critiqued by the original authors and others, the five digital dialogic principles spawned the "fairly common functionalist orientations toward dialogue" (Kent & Lane, 2017, p. 572), and it is time to consider the 2002 article as a theoretical revision to the 1998 proposal and move forward the development of dialogue as a public relations theory instead of online communication rules (Lane, 2018). The word theory here means a set of implicit and explicit assumptions to interpret and evaluate empirical evidence (Kent & Taylor, 2002;Kuhn, 2010), and the dialogic theory refers to the normative assumptions in public relations research that organization-public communication is the most ethical when it resembles the relational nature of interpersonal dialogue.…”

Section: Dialogue Dialogic Communication and Digital Dialogic Principlesmentioning

confidence: 99%

Digital Public Relations Through the Lens of Affordances: A Conceptual Expansion of the Dialogic Principles

Zhou

2021

Journal of Public Relations Research

View full text Add to dashboard Cite

We thank the editor and anonymous reviewers for their thoughtful comments. The manuscript's previous versions, circulated as "Remaking dialogic principles for the digital age:The role of affordances in dialogue and engagement" and "Digital public relations through the lens of affordances: A conceptual update of the "ease of interface" dialogic principle, " were presented at the 69th annual meeting of the International Communication Association as the Top Faculty Paper of the Public Relations Division and the recipient of the Robert Heath Award.

show abstract

Section: Dialogue Dialogic Communication and Digital Dialogic Principlesmentioning

confidence: 99%

Digital Public Relations Through the Lens of Affordances: A Conceptual Expansion of the Dialogic Principles

Zhou

2021

Journal of Public Relations Research

View full text Add to dashboard Cite

show abstract

“…Previously, when scholars discussed dialogic communication, they mostly focused on the humanity side of the story. For example, real-world communication has power imbalance and time constraint (Lane & Bartlett, 2016;Wirtz & Zimbres, 2018), which usually leads to sub-optimal dialogue in the end (Lane, 2018). The affordance perspective focuses on the infrastructure side of the story, in that digital dialogic communication, regardless of on which communication platform it takes place, is mediated by inhuman objects, and these inhuman objects can affect dialogue.…”

Section: An Affordance Perspective Of Dialogue and Engagementmentioning

confidence: 99%

Digital public relations through the lens of affordances: A conceptual expansion of the dialogic principles

Zhou¹,

Xu²

2019

Preprint

View full text Add to dashboard Cite

This essay, advocating an aﬀordance perspective on digital dialogic communication, contributes to the public relations scholarship in three ways. First, to answer the recent call to re-imagine dialogic principles on social media (Sommerfeldt & Yang, 2018), we propose “Mediated Dialogic Model” which expands the “ease of interface” dialogic principle to “suﬃcient aﬀordances” and positions it as the technical foundation and requisite of digital dialogues. We empirically validate the model by taking advantage of Twitter’s recent aﬀordance change which increased its character limit from 140 to 280 on November 7, 2017. Second, utilizing the dataset, we examine the relationship between dialogic principles and engagement indicators on Twitter, and replicate ﬁndings from previous studies on Facebook (Men, Tsai, Chen, & Ji, 2018) that useful information improves engagement outcomes while return visit generation has a negative eﬀect. Third, and most importantly, we recommend using aﬀordance theory to rephrase heated discussions on the tension between digital media and dialogic communication, to improve the relevance of dialogic theory for the digital age, and to re-examine relevant concepts in digital public relations.

show abstract

“…As a result, practitioner's choice to comply with management directives or align with organization culture and veer from code of ethics reflect practitioner's disposition irrespective of their proficiency and expectations to desist from practices that impede their profession (Haque & Ahmad, 2017). Likewise, management in pursuance of organizational interest set an agenda for practitioners to follow and as such, ethical decision making becomes a subjective indicator for performance because practitioners are duty bound to adhere to organization directive (Lane, 2018). Theoretically, excellence theory advocates for PR participation in decision making (Thurlow et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

The Influence of Self-Efficacy in Ethical Consideration and Decision-Making Processes

Eyo

Hasan

2021

Ro. J. Comm. & PR

View full text Add to dashboard Cite

The study explores factors influencing PR practitioners’ ethical consideration in decision-making process. In line with the theoretical approach of self-efficacy, practitioner’s performances emanate from individual self-efficacy aligned with organization culture and objectives. Thus, self-efficacy inspires individual behavior based upon their belief and capacity to execute or perform actions essential to produce expected results. Based on 20 semi-structured interviews with Malaysian PR practitioners, questions were based on a set of collected and collated reviews of the literature as well as guided by responsible advocacy theory and self-efficacy theory to facilitate the interview process. Data from the interviews were transcribed, coded, and thematically analyzed. Findings of the study indicate that organizational interest, goals, and business focus, corporate politics, boss-influenced clients or stakeholder pressure and practitioners’ personal values were influential factors affecting practitioner’s ethical and decision-making dispositions. Further findings showed that the level of discretions practitioners processed in decision-making process is based on a combination of internal factors like organization business focus and external factors like client needs and pressure. Given that practitioners are bounded by organization laws as employees; it is recommended that independent bodies be put in place other than national public relations associations to serve as a regulator over unethical practices and protection of practitioners against corporate powers.

show abstract

If it’s so good, why not make them do it? Why true dialogue cannot be mandated

Cited by 32 publications

References 35 publications

Digital Public Relations Through the Lens of Affordances: A Conceptual Expansion of the Dialogic Principles

Digital Public Relations Through the Lens of Affordances: A Conceptual Expansion of the Dialogic Principles

Digital public relations through the lens of affordances: A conceptual expansion of the dialogic principles

The Influence of Self-Efficacy in Ethical Consideration and Decision-Making Processes

Contact Info

Product

Resources

About