The importance and relevancy of technology and knowledge transfer has been growing together with the interest and attractiveness for the organisations and institutions from both public and private sector. As a result, various literature focus on different aspects of this topic. Therefore, this paper focuses on the analysis of the current knowledge and technology transfer-related literature. It aims to identify the most mentioned keywords and topics to understand and contextualise the research field. The research methodology is based on the text analyses using the open access KH coder software. The correspondence analysis, co-occurrence network analysis, hierarchical cluster analysis and Self-Organising Map are used to reveal the results and the main topics of the discussed area. Crucial keywords strategy, policy and mission are identified. Furthermore, the technology and knowledge transfer are closely related to the learning and networking processes. The outputs also imply the three main word clusters including the academic environment, the organisational processes and projects supported by the software, and the information and knowledge management. Obviously, the discussed issues might provide the topical framework for reaching excellency as well as long-term competitive advantage.