Sustainable water resources management relies on understanding how societies and water systems coevolve. Many place-based sociohydrology (SH) modeling studies use proxies, such as environmental degradation, to capture key elements of the social component of system dynamics. Parameters of assumed relationships between environmental degradation and the human response to it are usually obtained through calibration. Since these relationships are not yet underpinned by social-science theories, confidence in the predictive power of such place-based sociohydrologic models remains low. The generalizability of SH models therefore requires major advances in incorporating more realistic relationships, underpinned by appropriate hydrological and social-science data and theories. The latter is a critical input, since human culture-especially values and norms arising from it-influences behavior and the consequences of behaviors. This paper reviews a key social-science theory that links cultural factors to environmental decision-making, assesses how to better incorporate social-science insights to enhance SH models, and raises important questions to be addressed in moving forward. This is done in the context of recent progress in sociohydrological studies and the gaps that remain to be filled. The paper concludes with a discussion of challenges and opportunities in terms of generalization of SH models and the use of available data to allow future prediction and model transfer to ungauged basins. 1 Introduction The concept of sustainable development has received much attention among researchers, policy makers and stakeholders. Water is at the core of many of the sustainability challenges that human societies face (Bai et al., 2016; Falkenmark and Rockström, 2004; Rijsberman, 2006). Sustainable water resource management is key to production of food and energy to satisfy human needs, including poverty alleviation and human health. As indiscriminate development threatens critical ecosystem services and biodiversity, the need to account for the environment has emerged as an important consideration in sustainable water management (Millennium Ecosystem Assessment, 2005). Enabling society to address sustainability challenges, and develop appropriate solutions, requires an ability to provide reliable predictions of changes to freshwater resources and their distribution, circulation, and quality under natural and human-induced changes from local to global scales, including changes that are part of water management (Srinivasan et al., 2017). We cannot understand, let alone make future predictions of, water resource system dynamics without understanding how the issues of economic gain, environmental degradation, and social inequities play out in society, and how social perceptions of these issues impact management decisions relating to water consumption, water allocation and pricing, human settlements, infrastructure development, and environmental protection (Blair and Buytaert, 2016; Srinivasan et