Image counts: Building an authentic leadership presence

Abstract

A leader's image can be either an asset or a liability. Although many leaders mistakenly believe that managing their image amounts to chicanery, it's important for them to recognize the genuine aspects of themselves that should be coming across to other people—but may not be. Crafting an authentic image requires you to gain a clear picture of the image people are currently perceiving, decide what image you would like to portray, and develop the skills to close the gap.

The Impact of CEO Image on the Consumer Trust in the Organization

“…According to Lee et al (2011a), the transactional management and transformational management styles work most effectively and help to influence others to achieve positive organisational performance, such as customer orientation, job performance, trust, and role ambiguity. Criswell and Campbell (2011), examining the image aspect of the leader-manager, state that the image of the leader-manager is closely linked to the ability to perform well in the eyes of employees, consumers and other members of the public. It can be defined that CEO image is named as persons' feelings and attitudes in respect of the manager, determined by tangible and intangible elements, communication, personal and social values.…”