Background: Using magnetic resonance imaging (MRI) to explore the changes in microvascular perfusion fraction and the heterogeneity of the placenta during pregnancy.Methods: We retrospectively reviewed 24 patients with normal pregnancies who underwent standard diffusion-weighted, diffusion kurtosis, and intravoxel incoherent motion MRI. The mean, minimum and maximum parameters including the apparent diffusion coefficient (ADC) and exponential ADC (eADC) from standard diffusion-weighted imaging (DWI), the diffusion coefficient (MD) and diffusion kurtosis (MK) from diffusion kurtosis imaging (DKI), and the pure diffusion coefficient (D), pseudo-diffusion coefficient (D*) and perfusion fraction (f) from intravoxel incoherent motion MR imaging (IVIM) were calculated from the whole placenta volumetric analysis and correlated with gestational age (GA) and volume of the placenta.Results: A significant positive correlation was found between eADC mean, eADC max, MK mean, MK max, the volume of the whole placenta, and GA, and a negative correlation was found between ADC mean, ADC min, MD min, D mean, D min, D* min and GA. The f mean and MK max values positively correlated with the volume of the whole placenta.Conclusions: eADC mean, eADC max, MK mean, MK max values increased with GA, while ADC mean, ADC min, MD min, D mean, D min, D* min decreased with GA. Secondly, the f mean and MK max also increased with placental volume. These results suggest the potential of diffusion and perfusion parameters to evaluate the placenta during its development using different DWI models.