Imagery and Text. A Dual Coding of Reading and Writing

Memes as Instructional Tools for Experiential Information Processing in Public Speaking Courses

“…Concrete narratives are easier to imagine. If students can process the information both verbally and nonverbally (i.e., in words and images), they would be able to process, store, and remember information more clearly (Sadoksi & Paivo, 2013). Since concrete information creates mental images, it is conveyed in the form of words and images, providing a context to make the information easily understandable and memorable (Sadoski, 2001;Sadoski & Paivo, 2013).…”